Instead Of Paying The News Site, Pay The Journalist
Taking the paywall concept in a different direction, a Dutch news site offers its readers the option to subscribe to an individual journalist's "channel" for a small fee.
What's the Latest Development?
Dutch news site De Nieuwe Pers -- the online descendant of a free print newspaper that closed its doors a year ago -- offers two monthly payment options for users who want to access its content. There's the standard €4.49 for complete access, or, for a mere €1.79, readers can subscribe to an individual journalist's articles such as those of veteran Arnold Karskens, who says, "People read my stuff because I have a clear, crystallized opinion based on over 32 years of war correspondence. This really works well for journalists with a distinctive character."
What's the Big Idea?
The key to the pay-by-journalist model is the trust and respect readers have for writers like Karskens, says De Niewes Pers editor-in-chief Alain van der Horst: "[P]eople will pay for digital journalistic work...as long as they get value for money." He also believes that this payment method is fairer to the readers than traditional subscriptions because they pay only for the content they want to read. Until the end of this year, journalists will receive all revenues from their "channels"; afterwards, De Niewes Pers will begin collecting a 25 percent commission. So far, 40 percent of all subscriptions to the site have been for individual journalist channels.
Photo Credit: Shutterstock.com
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
Is it "perverseness," the "death drive," or something else?
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.
- It's an all-hands-on-deck moment in the arc of civilization.
- Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.