Innovation Requires Idea Connectors
Companies need formalized processes for people with ideas to get to people with the influence to move on them, so the best new ideas actually reach those who can exploit them.
What's the Latest Development?
Combing the outside world for potentially useful innovation ideas is necessary but not enough. Managers must find ways to ensure the best new ideas reach those who can exploit them. Some do this via an “idea connector” who links up the “idea scouts”—people with well-developed knowledge and social networks outside their company but limited networks within it—to the R&D engineers and others who can develop suggestions.
What's the Big Idea?
Companies need formalized processes for people with ideas to get to people with the influence to move on them. Central to Google's success in this is VP Marissa Mayer, who holds three weekly sessions where she is accessible to all Google employees who want to pitch a new idea. She brainstorms with them before deciding whether to champion the ideas to company leaders Larry Page and Sergey Brin.
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
- A new report by Oxfam argues that wealth inequality is causing poverty and misery around the world.
Moans, groans, and gripes release stress hormones in the brain.
Participants sought to go the entirety of February without so much as a moan, groan, or bellyache.
- Facebook and Google began as companies with supposedly noble purposes.
- But pressure to return value to shareholders came at the expense of their own users.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.