In Portugal, Blood Donations Are Up, Thanks To Zombies

To promote The Walking Dead, Fox Portugal created a pop-up store that sold show merchandise in exchange for milliliters of blood. The results were so successful that the network plans to put pop-up stores in seven other countries.

What's the Latest Development?


Fox Portugal came up with an innovative promotion to announce the fourth season of the wildly popular TV series The Walking Dead: Working with the Portuguese National Blood Bank Institute (IPST) and the creative agency Torke+CC, it opened a pop-up "Blood Store" that sold show merchandise -- T-shirts, custom-printed sneakers, and the like -- in exchange for a blood donation. More and/or better products required larger donations.

What's the Big Idea?

Given the show's gory premise, Fox and its team guessed that fans weren't the type to be (too) freaked out by a little blood. Their guess led to success in more ways than one: IPST reported that donations went up by 571 percent compared to the previous year, and 67 percent of those donors gave blood for the first time. The show's viewership went up 17 percent as well, which helped propel it to the top of the ratings for its Portuguese target group. Not surprisingly, Fox hopes to repeat this success by installing pop-up Blood Stores in several other countries, including Spain, the Netherlands, Brazil, Turkey, and the US.

Photo Credit: Shutterstock.com

Read it at PSFK

'Upstreamism': Your zip code affects your health as much as genetics

Upstreamism advocate Rishi Manchanda calls us to understand health not as a "personal responsibility" but a "common good."

Sponsored by Northwell Health
  • Upstreamism tasks health care professionals to combat unhealthy social and cultural influences that exist outside — or upstream — of medical facilities.
  • Patients from low-income neighborhoods are most at risk of negative health impacts.
  • Thankfully, health care professionals are not alone. Upstreamism is increasingly part of our cultural consciousness.
Keep reading Show less

Afghanistan is the most depressed country on earth

No, depression is not just a type of 'affluenza' – poor people in conflict zones are more likely candidates

Image: Our World in Data / CC BY
Strange Maps
  • Often seen as typical of rich societies, depression is actually more prevalent in poor, conflict-ridden countries
  • More than one in five Afghans is clinically depressed – a sad world record
  • But are North Koreans really the world's 'fourth least depressed' people?
Keep reading Show less

Banned books: 10 of the most-challenged books in America

America isn't immune to attempts to remove books from libraries and schools, here are ten frequent targets and why you ought to go check them out.

Nazis burn books on a huge bonfire of 'anti-German' literature in the Opernplatz, Berlin. (Photo by Keystone/Getty Images)
Culture & Religion
  • Even in America, books are frequently challenged and removed from schools and public libraries.
  • Every year, the American Library Association puts on Banned Books Week to draw attention to this fact.
  • Some of the books they include on their list of most frequently challenged are some of the greatest, most beloved, and entertaining books there are.
Keep reading Show less
Videos
  • Oumuamua, a quarter-mile long asteroid tumbling through space, is Hawaiian for "scout", or "the first of many".
  • It was given this name because it came from another solar system.
  • Some claimed 'Oumuamua was an alien technology, but there's no actual evidence for that.