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Chris Hadfield
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How Twitter Can Benefit Your Business

The customer service benefits to using Twitter have become apparent to companies large and small. Michele Obama and Rupert Murdoch are the latest individuals to fire off tweets.

What's the Latest Development?


For Michele Obama and Rupert Murdoch, the twittersphere's latest headliners, tweeting is a way of engaging their public beyond their well-established brands. In Obama's case, Twitter gives a healthy dose of transparency. For Murdoch, perhaps there is a humanizing effect. But a personal touch is not always necessary. Large companies have taken to Twitter to improve their customer service initiatives and in many cases, it is working. Best Buy has been the most forceful, having 3,000 of its employees respond to incoming tweets.

What's the Big Idea?

A company's Twitter followers expect replies in less than a day, says communications consultant Richard Levick. That effort can often be stymied by lawyers concerned over possible litigation. But at Comcast, one of America's less image-savvy companies, Twitter has changed their customer service culture for the better. Even negative interactions on Twitter can be good since "the world can watch and listen as your company engages, fixes problems, soothes complainers, and shares insight."

Neom, Saudi Arabia's $500 billion megacity, reaches its next phase

Construction of the $500 billion dollar tech city-state of the future is moving ahead.

Credit: Neom
Technology & Innovation
  • The futuristic megacity Neom is being built in Saudi Arabia.
  • The city will be fully automated, leading in health, education and quality of life.
  • It will feature an artificial moon, cloud seeding, robotic gladiators and flying taxis.
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Study details the negative environmental impact of online shopping

Frequent shopping for single items adds to our carbon footprint.

A truck pulls out of a large Walmart regional distribution center on June 6, 2019 in Washington, Utah.

Photo by George Frey/Getty Images
Politics & Current Affairs
  • A new study shows e-commerce sites like Amazon leave larger greenhouse gas footprints than retail stores.
  • Ordering online from retail stores has an even smaller footprint than going to the store yourself.
  • Greening efforts by major e-commerce sites won't curb wasteful consumer habits. Consolidating online orders can make a difference.
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Childhood sleeping problems may signal mental disorders later in life

Chronic irregular sleep in children was associated with psychotic experiences in adolescence, according to a recent study out of the University of Birmingham's School of Psychology.

A girl and her mother take an afternoon nap in bed.

Personal Growth
  • We spend 40 percent of our childhoods asleep, a time for cognitive growth and development.
  • A recent study found an association between irregular sleep patterns in childhood and either psychotic experiences or borderline personality disorder during teenage years.
  • The researchers hope their findings can help identify at-risk youth to improve early intervention.
  • Keep reading Show less
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    Why do people believe in conspiracy theories?

    Are we genetically inclined for superstition or just fearful of the truth?

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