How to Get an Idea for a New Business

You can use the same method that generated the idea for Twitter to create a new idea for your business. It just takes a little brainstorming and a few important ground rules. 

What's the Latest Development?


When entrepreneur Jason Nazar wanted a new idea for his business, he turned to the method which produced the idea for Twitter, a website you may have heard of. But before there was Twitter, there was Odeo. And when its founder, Evan Williams, decided the company needed a fresh start, he broke his employees into small groups and gave them a week to generate a fresh idea. Jack Dorsey came back with Twitter and the rest, as they say, is history. When Nazar implemented the same strategy, his employees returned with a similarly unique idea which is now under development. 

What's the Big Idea?

Nazar had an idea of what ground rules would produce the freshest and most effective ideas. First, he thought there needed to be some parameters. 'They had to be able to make $1 million in the first year and we had to be able to build a minimum viable product in three months,' he says. Then he paired engineers with business people precisely because they have little experience working together. When the teams return with their ideas, Nazar recommends paying attention to the people's choice even if a judging panel selects another project as the winner. 

Photo credit: shutterstock.com


​There are two kinds of failure – but only one is honorable

Malcolm Gladwell teaches "Get over yourself and get to work" for Big Think Edge.

Big Think Edge
  • Learn to recognize failure and know the big difference between panicking and choking.
  • At Big Think Edge, Malcolm Gladwell teaches how to check your inner critic and get clear on what failure is.
  • Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Keep reading Show less

Why is 18 the age of adulthood if the brain can take 30 years to mature?

Neuroscience research suggests it might be time to rethink our ideas about when exactly a child becomes an adult.

Mind & Brain
  • Research suggests that most human brains take about 25 years to develop, though these rates can vary among men and women, and among individuals.
  • Although the human brain matures in size during adolescence, important developments within the prefrontal cortex and other regions still take pace well into one's 20s.
  • The findings raise complex ethical questions about the way our criminal justice systems punishes criminals in their late teens and early 20s.
Keep reading Show less

Believe in soulmates? You're more likely to 'ghost' romantic partners.

Does believing in true love make people act like jerks?

Thought Catalog via Unsplash
Sex & Relationships
  • Ghosting, or cutting off all contact suddenly with a romantic partner, is not nice.
  • Growth-oriented people (who think relationships are made, not born) do not appreciate it.
  • Destiny-oriented people (who believe in soulmates) are more likely to be okay with ghosting.
Keep reading Show less

Mini-brains attach to spinal cord and twitch muscles

A new method of growing mini-brains produces some startling results.

(Lancaster, et al)
Surprising Science
  • Researchers find a new and inexpensive way to keep organoids growing for a year.
  • Axons from the study's organoids attached themselves to embryonic mouse spinal cord cells.
  • The mini-brains took control of muscles connected to the spinal cords.
Keep reading Show less