Much of the accepted wisdom on bullying is not only ineffective, it makes things worse. Advice to "just be nice", "don't be a tattletale" and "'just ignore them'" needs revisiting. "Bullying: It's been called a national epidemic and it's getting worse. It has been the focus of considerable attention lately as America looks at its widespread, even fatal, impact on youth. But more than media outcry, we need practical tools to combat bullying, empower children, and protect victims." "If we empower our children to stand up for themselves...they're less likely to be victims and more likely to maintain a balance of power."