Millennials Follow the News, if it Appears on Facebook

Millennials don't actively seek out news — if it doesn't appear in their Facebook feed, they probably aren't going to see it.

Millennials aren't seeking out the news, like the generations before, according to Derek Thompson from The Atlantic. He reports that 90 percent of young people (ages 18-34) “stumble upon” news these days — you know, articles that appear in their Facebook feeds in between personal posts. Gone are the days of doing rounds online, bouncing from site to site to get your daily dose of current events.


The authors of the American Press Institute's report think that this kind of news discovery has always been the case, though, they write:

"People have always discovered news events partly by accident, by word-of-mouth, or by bumping into it while watching TV news or listening to the radio, and then turning to other sources to learn more.”

That's not to say that millennials don't care about the news. On the contrary, the report writes: "Millennials are more likely to report following politics, crime, [or] their local community." A skeptic would look at this sentence with a grain of salt, especially when you look at the most trending stories from News Whip.

Thompson writes that the top most engaging stories on Facebook during the month of January consisted of headliners, like 109-Year-Old Woman Gives a Remarkable Reason for Her Long Life and The Likely Cause of Addiction Has Been Discovered, and It Is Not What You Think. Not quite the “hard hitting” news that millennials are claiming they want.

Part of the American Press Institute's report, particularly sections involving survey data, may be more of a reflection of what people want to read more of rather than what they actually read on a day-to-day basis. What we do know is, if it's not on Facebook, it won't reach a majority of millennials.

Read the full report at the American Press Institute and read Thompson's assessment at The Atlantic.

Photo Credit: Shutterstock

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

Douglas Rushkoff – It’s not the technology’s fault

It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.

Think Again Podcasts
  • It's an all-hands-on-deck moment in the arc of civilization.
  • Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
Keep reading Show less

Physicists puzzled by strange numbers that could explain reality

Eight-dimensional octonions may hold the clues to solve fundamental mysteries.

Surprising Science
  • Physicists discover complex numbers called octonions that work in 8 dimensions.
  • The numbers have been found linked to fundamental forces of reality.
  • Understanding octonions can lead to a new model of physics.
Keep reading Show less

Why 'upgrading' humanity is a transhumanist myth

Upload your mind? Here's a reality check on the Singularity.

Videos
  • Though computer engineers claim to know what human consciousness is, many neuroscientists say that we're nowhere close to understanding what it is, or its source.
  • Scientists are currently trying to upload human minds to silicon chips, or re-create consciousness with algorithms, but this may be hubristic because we still know so little about what it means to be human.
  • Is transhumanism a journey forward or an escape from reality?
Keep reading Show less