Hotel Chain Replaces Porn Channels With Interactive Art

Nordic Choice CEO Petter Stordalen laid down the new law after becoming involved with UNICEF's campaign against child trafficking and exploitation.

What's the Latest Development?


Travelers who like a little televised porn with their hotel accommodations will soon have one less chain to patronize: Nordic Choice, which operates 171 hotels in five northern European countries, has begun replacing its pay-TV porn channels with "art on demand." The first hotel to get the treatment, Oslo-based The Thief, has in each room an interactive TV with which guests can select one of nine works of modern video art. The walls are also furnished with original art in an effort to "redefine hotel art to be something unique," says Nordic Choice CEO Petter Stordalen. So far the reaction from guests has been positive.

What's the Big Idea?

Besides being one of Norway's richest men, and an avid art collector, Stordalen has a long history of passionate activism and philanthropy. His participation in UNICEF's campaign against child sexual exploitation was what led to the revamp in entertainment offerings: "The porn industry contributes to trafficking, so I see it as a natural part of having a social responsibility to send out a clear signal that Nordic Hotels doesn't support or condone this...We were the first hotel chain in the world to ban smoking and people thought we were crazy. Now it's totally normal for public spaces to be smoke-free."

Photo Credit: Shutterstock.com

Read it at The Guardian

​There are two kinds of failure – but only one is honorable

Malcolm Gladwell teaches "Get over yourself and get to work" for Big Think Edge.

Big Think Edge
  • Learn to recognize failure and know the big difference between panicking and choking.
  • At Big Think Edge, Malcolm Gladwell teaches how to check your inner critic and get clear on what failure is.
  • Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Keep reading Show less

Apple, Amazon, and Uber are moving in on health care. Will it help?

Big tech is making its opening moves into the health care scene, but its focus on tech-savvy millennials may miss the mark.

Apple COO Jeff Williams discusses Apple Watch Series 4 during an event on September 12, 2018, in Cupertino, California. The watch lets users take electrocardiogram readings. (Photo: NOAH BERGER/AFP/Getty Images)
Sponsored by Northwell Health
  • Companies like Apple, Amazon, and Google have been busy investing in health care companies, developing new apps, and hiring health professionals for new business ventures.
  • Their current focus appears to be on tech-savvy millennials, but the bulk of health care expenditures goes to the elderly.
  • Big tech should look to integrating its most promising health care devise, the smartphone, more thoroughly into health care.
Keep reading Show less

Harvard: Men who can do 40 pushups have a 'significantly' lower risk of heart disease

Turns out pushups are more telling than treadmill tests when it comes to cardiovascular health.

Airman 1st Class Justin Baker completes another push-up during the First Sergeants' push-up a-thon June 28, 2011, Eielson Air Force Base, Alaska. Participants were allowed 10 minutes to do as many push-ups as they could during the fundraiser. Airman Baker, a contract specialist assigned to the 354th Contracting Squadron, completed 278 push-ups. (U.S. Air Force photo/Airman 1st Class Janine Thibault)
Surprising Science
  • Men who can perform 40 pushups in one minute are 96 percent less likely to have cardiovascular disease than those who do less than 10.
  • The Harvard study focused on over 1,100 firefighters with a median age of 39.
  • The exact results might not be applicable to men of other age groups or to women, researchers warn.
Keep reading Show less

The colossal problem with universal basic income

Here's why universal basic income will hurt the 99%, and make the 1% even richer.

Videos
  • Universal basic income is a band-aid solution that will not solve wealth inequality, says Rushkoff.
  • Funneling money to the 99% perpetuates their roles as consumers, pumping money straight back up to the 1% at the top of the pyramid.
  • Rushkoff suggests universal basic assets instead, so that the people at the bottom of the pyramid can own some means of production and participate in the profits of mega-rich companies.
Keep reading Show less