Google, Motorola and the End of Pax Microsoft

While the tech talk on Google's acquisition of Motorola is all about patents, small business owner Gene Marks sees a nightmare of vertical integration ahead, forcing users to take sides. 

What's the Latest Development?


Google's recent acquisition of Motorola's cellphone division has most people talking about patent litigation but this overlooks the dangers of vertical integration, says small business owner Gene Marks. Should Google work to make its Android software available only on exclusive hardware, just as Apple mostly does, Google can use Motorola to do so. "This is all great for Google. But will this news help my small business? Unfortunately, no. The empire is breaking up. Chaos is approaching," says Marks. He says he already works across too many platforms. 

What's the Big Idea?

There was a time of Pax Microsoft. Not everything was cheery in the Empire days, but at least software was made to integrate with its nearly universal Windows operating system. Now small businesses are stretched thinner than ever, having to work across multiple software platforms. "We have Apple's iOS and Google's Android operating systems. More choice is good, yes? No. There is no one company writing software that's runs all of our computers and devices." Small business, which naturally have limited resources, will be forced to choose among computing companies and accept the consequences.

Related Articles

How schizophrenia is linked to common personality type

Both schizophrenics and people with a common personality type share similar brain patterns.

(shutterstock)
Mind & Brain
  • A new study shows that people with a common personality type share brain activity with patients diagnosed with schizophrenia.
  • The study gives insight into how the brain activity associated with mental illnesses relates to brain activity in healthy individuals.
  • This finding not only improves our understanding of how the brain works but may one day be applied to treatments.
Keep reading Show less

Human skeletal stem cells isolated in breakthrough discovery

It's a development that could one day lead to much better treatments for osteoporosis, joint damage, and bone fractures.

Image: Nissim Benvenisty
Surprising Science
  • Scientists have isolated skeletal stem cells in adult and fetal bones for the first time.
  • These cells could one day help treat damaged bone and cartilage.
  • The team was able to grow skeletal stem cells from cells found within liposuctioned fat.
Keep reading Show less

How exercise helps your gut bacteria

Gut bacteria play an important role in how you feel and think and how well your body fights off disease. New research shows that exercise can give your gut bacteria a boost.

National Institutes of Health
Surprising Science
  • Two studies from the University of Illinois show that gut bacteria can be changed by exercise alone.
  • Our understanding of how gut bacteria impacts our overall health is an emerging field, and this research sheds light on the many different ways exercise affects your body.
  • Exercising to improve your gut bacteria will prevent diseases and encourage brain health.
Keep reading Show less