Google Looks To Provide "Hyperlocal" News

The company is conducting internal testing on a Google Now local news "card" that will push geographically relevant information to help users get to know their neighborhood better.

What's the Latest Development?


Google's latest effort to become everyone's one-stop information shop could someday involve a special "card" added to its existing Now service that will display geographically-relevant data to a person's smartphone. Currently in internal beta test, the card will present what vice president Johanna Wright calls "very local, hyper-local news...[that] teaches me things about my neighborhood. For example, I found out Miss Mexico came to my son’s school, I saw that [the local] Chipotle was giving out burritos, and someone was stabbed in the park near my house."

What's the Big Idea?

Writer Christopher Mims notes, "Profiting from local news is the one nut that no web or media company has been able to crack...Putting [it] in context could make it relevant in a way that simply dumping it on a site that people have to remember to go to might never." He also observes that important civic issues that used to be covered by small regional newspapers often get overlooked, and that adding this feature to Google Now -- which is available on all Android smartphones and iOS smartphones with the Google Search app installed -- could give them more visibility.

Photo Credit: Shutterstock.com

Read it at Quartz

Being a father to a school-age girl makes men less sexist, study suggests

The findings are based on a phenomenon known as the "Mighty Girl Effect."

Pixabay
Culture & Religion
  • The study tracked the responses of more than 5,000 men over the course of a decade.
  • The results showed that men who lived with daughters were less likely to hold traditional views on gender relations and roles.
  • This effect seemed to be strongest as the daughters entered secondary-school age.
Keep reading Show less

Scientist's accidental discovery makes coral grow 40x faster

There might be hope for our oceans, thanks to one clumsy moment in a coral tank.

Photo by Preet Gor on Unsplash.
Surprising Science
  • David Vaughan at the Mote Laboratory is growing coral 40 times faster than in the wild.
  • It typically takes coral 25 to 75 years to reach sexual maturity. With a new coral fragmentation method, it takes just 3.
  • Scientists and conservationists plan to plant 100,000 pieces of coral around the Florida Reef Tract by 2019 and millions more around the world in the years to come.
Keep reading Show less

Technology will kill the 9-to-5 work week, says Richard Branson

The billionaire entrepreneur predicts the rise of technology will soon force society to rethink the modern work week.

(Photo by Rob Kim/Getty Images)
Technology & Innovation
  • Branson made the argument in a recent blog post published on the Virgin website.
  • The 40-hour work week stems from labor laws created in the early 20th century, and many have said this model is becoming increasingly obsolete.
  • The average American currently works 47 hours per week, on average.
Keep reading Show less