Free of Advertising, Cities Can Flourish and Be Happy
Five years after São Paulo, Brazil, began its fight against visual pollution by banning billboard, poster and bus advertisements, people are happier and businesses more creative.
What's the Latest Development?
Five years after São Paulo, Brazil, began fighting visual pollution by banning billboard, poster and bus advertisements, people report being happier with their city and business leaders have become more forward thinking. The ban was the result of the 'Clean City Law' of 2006 which required the removal of tens of thousands of unregulated advertisements. "Anna Freitag, the marketing manager for Hewlett-Packard Brazil, said her company had never considered how inefficient billboards and the like were until they were illegal."
What's the Big Idea?
Some Americans now looks at more than 4,000 advertisements per day. Since the ban in São Paulo, which with 12 million residents is the largest metropolis in the Southern Hemisphere, people can again see the city's architecture and businesses have been forced to reevaluate their marketing strategies in ways that connect more directly with consumers. Marketing experts say the industry has grown complacent with public advertising even though it executes a 'call to action' less effectively than social media advertising.
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Upstreamism advocate Rishi Manchanda calls us to understand health not as a "personal responsibility" but a "common good."
- Upstreamism tasks health care professionals to combat unhealthy social and cultural influences that exist outside — or upstream — of medical facilities.
- Patients from low-income neighborhoods are most at risk of negative health impacts.
- Thankfully, health care professionals are not alone. Upstreamism is increasingly part of our cultural consciousness.
The Bajau people's nomadic lifestyle has given them remarkable adaptions, enabling them to stay underwater for unbelievable periods of time. Their lifestyle, however, is quickly disappearing.
- The Bajau people travel in small flotillas throughout the Phillipines, Malaysia, and Indonesia, hunting fish underwater for food.
- Over the years, practicing this lifestyle has given the Bajau unique adaptations to swimming underwater. Many find it straightforward to dive up to 13 minutes 200 feet below the surface of the ocean.
- Unfortunately, many disparate factors are erasing the traditional Bajau way of life.
We explore the history of blood types and how they are classified to find out what makes the Rh-null type important to science and dangerous for those who live with it.
- Fewer than 50 people worldwide have 'golden blood' — or Rh-null.
- Blood is considered Rh-null if it lacks all of the 61 possible antigens in the Rh system.
- It's also very dangerous to live with this blood type, as so few people have it.
An innovation may lead to lifelike evolving machines.
- Scientists at Cornell University devise a material with 3 key traits of life.
- The goal for the researchers is not to create life but lifelike machines.
- The researchers were able to program metabolism into the material's DNA.
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