Forecasting the Next Decade of TV
Many believe that the next decade of technological innovations in the TV space will be defined by the possibilities of Internet-connected TV sets, such as tailored recommendations.
What's the Latest Development?
TV will inevitably go the way of the Internet, say those who watch the entertainment and technology industries. Ian Maude, head of Internet at Enders Analysis, thinks that in-built recommendation engines will become the norm for many by the end of the decade: "Linear TV watching has held up very well despite the advancements online. However, I think once most TV sets are connected to the web in some way, algorithms will be able to suggest content to people that they might want to watch, without them even asking."
What's the Big Idea?
Not everyone thinks that TV viewers will adapt to new technologies, though. TV is equally praised and criticized for its ability to mindlessly entertain its viewers. "Despite all the leaps and bounds in TV technology, people still want the 'lean-back' and uncomplicated experience that they associate with TV. 'I don’t think the way that people interact with TV will change that much over the next decade, despite the changes big technology players like Google and Apple, bring to the market,' explains Richard Broughton, senior TV analyst at Screen Digest."
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Research by neuroscientists at MIT's Picower Institute for Learning and Memory helps explain how the brain regulates arousal.
The big day has come: You are taking your road test to get your driver's license. As you start your mom's car with a stern-faced evaluator in the passenger seat, you know you'll need to be alert but not so excited that you make mistakes. Even if you are simultaneously sleep-deprived and full of nervous energy, you need your brain to moderate your level of arousal so that you do your best.
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
When these companies compete, in the current system, the people lose.
- When a company reaches the top of the ladder, they typically kick it away so that others cannot climb up on it. The aim? So that another company can't compete.
- When this happens in the pharmaceutical world, certain companies stay at the top of the ladder, through broadly-protected patents, at the cost of everyday people benefitting from increased competition.
- Since companies have worked out how to legally game the system, Amin argues we need to get rid of this "one size fits all" system, which treats product innovation — "tweaks" — the same as product invention.
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