How Facebook Will Leverage Users to Create a More Sustainable Society
Facebook's new manager of energy efficiency and sustainability wants to develop apps that allow users to share and compare their energy use with friends, leveraging the power of friendship.
What's the Latest Development?
Facebook's new manager of energy efficiency and sustainability wants to leverage the power of social media, i.e. Facebook's 900 million monthly active users, to create a more sustainable society. Bill Weihl, once Google's Green Energy Czar, is now working with third-party application developers to drive Facebook's message of sustainability. "The first of these types of third party partnerships is a deal announced late last year with energy software company Opower. Opower created a Facebook application that enables users to check out their energy usage compared to friends and national averages, get energy efficiency tips and, down the road, play games that make energy savings competitive."
What's the Big Idea?
There is no shortage of devices and software applications that help people measure their energy consumption, but because Facebook will allow users to share and compare their rates of energy consumption with friends, the influence of social pressure can be brought to bear in favor of the environment. Weihl believes most people's behavior is determined by a combination of saving money, competing with peers and doing good. If that's true, "the open social graph could be a fundamental key to cracking the code for behavior change—everything from turning off lights, to lowering air conditioning to buying LEDs, to participating in utilities’ energy efficiency programs."
Photo credit: Shutterstock.com
A federal judge ruled that the Trump administration likely violated the reporter's Fifth Amendment rights when it stripped his press credentials earlier this month.
- Acosta will be allowed to return to the White House on Friday.
- The judge described the ruling as narrow, and didn't rule one way or the other on violations of the First Amendment.
- The case is still open, and the administration may choose to appeal the ruling.
Progressive America would be half as big, but twice as populated as its conservative twin.
- America's two political tribes have consolidated into 'red' and 'blue' nations, with seemingly irreconcilable differences.
- Perhaps the best way to stop the infighting is to go for a divorce and give the two nations a country each
- Based on the UN's partition plan for Israel/Palestine, this proposal provides territorial contiguity and sea access to both 'red' and 'blue' America
New research identifies an unexpected source for some of earth's water.
- A lot of Earth's water is asteroidal in origin, but some of it may come from dissolved solar nebula gas.
- Our planet hides majority of its water inside: two oceans in the mantle and 4–5 in the core.
- New reason to suspect that water is abundant throughout the universe.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.