Facebook: The Ultimate Focus Group?

Facebook can be used as an important business tool, especially when it comes to getting customer feedback. Some companies specialize in turning friends and followers into focus groups.

What's the Latest Development?

Maybe Aaron Schwartz, creator of the watch company Modify, never thought of selling his fashionably designed yet modestly priced timepieces in surf shops. But through Facebook, his customers told him that's exactly where they wanted to buy his product. Schwartz is not the only one using Facebook to encourage customer feedback but he took the exercise a step further. He brought his customers together into virtual focus groups designed to generate targeted feedback about Modify's newest designs.

What's the Big Idea?

New online services are offering to turn your Facebook followers into members of a more intimate and structured virtual community that acts like a focus group, giving you customer-generated suggestions for improvement. Typically called 'labs', each group session will begin with a challenge. In Schwartz's case, one challenge was to help his business design a new watch. An additional bonus of turning ordinary Facebook followers into focus groups is that it can provide a 'marketing bonanza'.

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

Can the keto diet help treat depression? Here’s what the science says so far

A growing body of research shows promising signs that the keto diet might be able to improve mental health.

Public Domain
Mind & Brain
  • The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
  • Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
  • Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
Keep reading Show less

Steven Pinker's 13 rules for writing better

The Harvard psychologist loves reading authors' rules for writing. Here are his own.

NEW YORK, NY - JULY 21: Steven Pinker speaks onstage during OZY Fest 2018 at Rumsey Playfield, Central Park on July 21, 2018 in New York City. (Photo by Brad Barket/Getty Images for Ozy Media)
Personal Growth
  • Steven Pinker is many things: linguist, psychologist, optimist, Harvard professor, and author.
  • When it comes to writing, he's a student and a teacher.
  • Here's are his 13 rules for writing better, more simply, and more clearly.
Keep reading Show less

Want to age gracefully? A new study says live meaningfully

Thinking your life is worthwhile is correlated with a variety of positive outcomes.

Surprising Science
  • A new study finds that adults who feel their lives are meaningful have better health and life outcomes.
  • Adults who felt their lives were worthwhile tended to be more social and had healthier habits.
  • The findings could be used to help improve the health of older adults.
Keep reading Show less