Email Dominates Digital Drive in Middle East
Email marketing is considered unappealing and annoying for almost a third of recipients yet it is the biggest channel by far in the growing digital marketing sector in the Middle East.
What's the Big Idea?
Spam is apparently still effective. In the Middle East, where new research shows that digital marketing is thriving, the vast majority of companies are using email for marketing much more than online display ads or search engine optimization, for instance. It makes sense because email is apparently the most popular online activity for consumers in the Middle East. Email is also popular with marketers because it is inherently measurable - there are numerous metrics available including open rates, clickthrough rates, unsubscribes, that allow marketers to measure success.
What's the Most Recent Development?
There has been a significant increase in the number of internet users in the Middle East, and in particular in Egypt after the January uprising, and specifically in the number of people actively using social networking websites. The number of Facebook users in the United Arab Emirates has skyrocketed in the last month alone. Business is starting to harness this change but a lack of understanding about online marketing is holding back a significant proportion of companies. Done poorly it can alienate them from their target audience. And the research shows that in the UAE email marketing is considered unappealing and annoying by almost a third of recipients.
These modern-day hermits can sometimes spend decades without ever leaving their apartments.
- A hikikomori is a type of person in Japan who locks themselves away in their bedrooms, sometimes for years.
- This is a relatively new phenomenon in Japan, likely due to rigid social customs and high expectations for academic and business success.
- Many believe hikikomori to be a result of how Japan interprets and handles mental health issues.
How a cataclysm worse than what killed the dinosaurs destroyed 90 percent of all life on Earth.
While the demise of the dinosaurs gets more attention as far as mass extinctions go, an even more disastrous event called "the Great Dying” or the “End-Permian Extinction” happened on Earth prior to that. Now scientists discovered how this cataclysm, which took place about 250 million years ago, managed to kill off more than 90 percent of all life on the planet.
A new study discovers the “liking gap” — the difference between how we view others we’re meeting for the first time, and the way we think they’re seeing us.
We tend to be defensive socially. When we meet new people, we’re often concerned with how we’re coming off. Our anxiety causes us to be so concerned with the impression we’re creating that we fail to notice that the same is true of the other person as well. A new study led by Erica J. Boothby, published on September 5 in Psychological Science, reveals how people tend to like us more in first encounters than we’d ever suspect.
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