Creativity Needs a Drill Sergeant, Not a Muse

Stan Richard's insistence on strict rules may seem at odds with running a successful, creative advertising agency but his company has created some of our time's most memorable ads. 

What's the Latest Development?

While the advertising industry likes to cater to its creative employees want for a relaxed and leisurely workplace, complete with office pool table, Stan Richards, founder of the The Richards Group, has long insisted on strict rules. While his vision of the advertising world has adapted to changing circumstances, he still insists that drudgery and creativity are not mutually exclusive. Even today, his employees keep detailed time sheets that account for every 15 minutes of work. 

What's the Big Idea?

While Richards' business has suffered some setbacks during the transition to the modern advertising world—where new and agile companies can outmaneuver older, more established ones—his insistence on hard work and accountability has saved the company's bottom line. "Creative people, in advertising as in other fields, have a primary goal: to make something great. To do that, it helps to have a leader who cares even more deeply about making your work great than you do."

Big Think Edge
  • The meaning of the word 'confidence' seems obvious. But it's not the same as self-esteem.
  • Confidence isn't just a feeling on your inside. It comes from taking action in the world.
  • Join Big Think Edge today and learn how to achieve more confidence when and where it really matters.
  • Prejudice is typically perpetrated against 'the other', i.e. a group outside our own.
  • But ageism is prejudice against ourselves — at least, the people we will (hopefully!) become.
  • Different generations needs to cooperate now more than ever to solve global problems.

Scientists create a "lifelike" material that has metabolism and can self-reproduce

An innovation may lead to lifelike evolving machines.

Shogo Hamada/Cornell University
Surprising Science
  • Scientists at Cornell University devise a material with 3 key traits of life.
  • The goal for the researchers is not to create life but lifelike machines.
  • The researchers were able to program metabolism into the material's DNA.
Keep reading Show less

Scientists see 'rarest event ever recorded' in search for dark matter

The team caught a glimpse of a process that takes 18,000,000,000,000,000,000,000 years.

Image source: Pixabay
Surprising Science
  • In Italy, a team of scientists is using a highly sophisticated detector to hunt for dark matter.
  • The team observed an ultra-rare particle interaction that reveals the half-life of a xenon-124 atom to be 18 sextillion years.
  • The half-life of a process is how long it takes for half of the radioactive nuclei present in a sample to decay.
Keep reading Show less