What's the Latest Development?

Soon, iPhone 4S or 5 owners will be able to use the Apple personal digital assistant Siri in Chevrolet Spark and Sonic models available early next year, making General Motors the first major car company to integrate the technology into its vehicles. Siri will be connected to Chevrolet's MyLink infotainment system via Bluetooth, and will allow drivers to interact with it via the voice activation button in the steering wheel. Drivers can perform basic tasks, such as making calls and playing songs from iTunes, while in "Eyes Free" mode. They cannot perform more complex tasks, such as opening a Web page.

What's the Big Idea?

Chevrolet marketing director Cristi Landy says, "Safe, easy, reliable and portable connectivity is a top priority for our customers." General Motors had confirmed it would support Siri earlier this year, and other car companies, including BMW and Mercedes-Benz, have announced similar plans to integrate the technology into their cars. Building it into the Spark and Sonic, two of its smaller and lower-cost models, before the luxury models indicates Chevrolet's "commitment to small-car customers," says Landy. 

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