CEOs Get Green Bottom Line
Two decades after the concept of 'sustainability' shifted from a financial to an environmental association, corporations are seeing the business case for focusing on the environment.
What's the Latest Development?
‘Sustainability’ went from financial to environmental in 1987 when Norwegian P.M. Gro Harlem Brundtland coined the definition, “Meeting the needs of the present without compromising the ability of future generation to meet their own needs.” Now companies see the financial payoff of going green.
What's the Big Idea?
Bayer Corporation CEO Greg Babe: "What I’m most proud of is the fact that we realize that there is a very solid business case for sustainability." Oncor CEO & Chairman of the GridWise Alliance Bob Shapard: "What you find in big industrial concerns is they’re fairly sophisticated in how they consume energy. What you don’t find is with individual consumers in their own personal lives...they don’t consume energy smart at all."
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Is it "perverseness," the "death drive," or something else?
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.
- It's an all-hands-on-deck moment in the arc of civilization.
- Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
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