CEOs Get Green Bottom Line

Two decades after the concept of 'sustainability' shifted from a financial to an environmental association, corporations are seeing the business case for focusing on the environment.

What's the Latest Development?


‘Sustainability’ went from financial to environmental in 1987 when Norwegian P.M. Gro Harlem Brundtland coined the definition, “Meeting the needs of the present without compromising the ability of future generation to meet their own needs.” Now companies see the financial payoff of going green.

What's the Big Idea?

Bayer Corporation CEO Greg Babe: "What I’m most proud of is the fact that we realize that there is a very solid business case for sustainability." Oncor CEO & Chairman of the GridWise Alliance Bob Shapard: "What you find in big industrial concerns is they’re fairly sophisticated in how they consume energy. What you don’t find is with individual consumers in their own personal lives...they don’t consume energy smart at all."

An ancient structure visible from space isn’t man-made

Long hidden under trees, it's utterly massive

(Roy Funch)
Surprising Science
  • This 4,000-year-old structure can be seen from space and wasn't built by humans
  • It's made up of 200 million mounds of earth
  • It's still under construction today
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Antimicrobial resistance is a growing threat to good health and well-being

Antimicrobial resistance is growing worldwide, rendering many "work horse" medicines ineffective. Without intervention, drug-resistant pathogens could lead to millions of deaths by 2050. Thankfully, companies like Pfizer are taking action.

Image courtesy of Pfizer.
Sponsored
  • Antimicrobial-resistant pathogens are one of the largest threats to global health today.
  • As we get older, our immune systems age, increasing our risk of life threatening infections. Without reliable antibiotics, life expectancy could decline for the first time in modern history.
  • If antibiotics become ineffective, common infections could result in hospitalization or even death. Life-saving interventions like cancer treatments and organ transplantation would become more difficult, more often resulting in death. Routine procedures would become hard to perform.
  • Without intervention, resistant pathogens could result in 10 million annual deaths by 2050.
  • By taking a multi-faceted approach—inclusive of adherence to good stewardship, surveillance and responsible manufacturing practices, as well as an emphasis on prevention and treatment—companies like Pfizer are fighting to help curb the spread.
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How Christians co-opted the winter solstice

Christmas has many pagan and secular traditions that early Christians incorporated into this new holiday.

Saturnalia by Antoine Callet
Culture & Religion
  • Christmas was heavily influenced by the Roman festival of Saturnalia.
  • The historical Jesus was not born on December 25th as many contemporary Christians believe.
  • Many staple Christmas traditions predated the festival and were tied into ancient pagan worship of the sun and related directly to the winter solstice.
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