Bypassing the Ad Industry

How have advertising's highly-paid creatives and suits reacted to a highly-successful coffee ad featuring Al Pacino that left them completely out of the loop? Read for yourself here.

How have advertising's highly-paid creatives and suits viewed a highly-successful coffee ad featuring Al Pacino that left them out of the loop? Among the comments: "Could you imagine how most clients would have reacted if their agency said: 'we're going to shoot this $$$$ ad without any script. Al can say whatever he wants and he doesn't even have to mention your product name if he doesn't feel like it.'". Another: "Emotion is what elevates an idea to greatness. ...And I love the fact that he doesn't say this is the coffee I drink he just gives it a nod and says this is good coffee. Tastefully done."

Why Henry David Thoreau was drawn to yoga

The famed author headed to the pond thanks to Indian philosophy.

Image: Public Domain / Shutterstock / Big Think
Personal Growth
  • The famed author was heavily influenced by Indian literature, informing his decision to self-exile on Walden Pond.
  • He was introduced to these texts by his good friend's father, William Emerson.
  • Yoga philosophy was in America a century before any physical practices were introduced.
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How to vaccinate the world’s most vulnerable? Build global partnerships.

Pfizer's partnerships strengthen their ability to deliver vaccines in developing countries.

Susan Silbermann, Global President of Pfizer Vaccines, looks on as a health care worker administers a vaccine in Rwanda. Photo: Courtesy of Pfizer.
Sponsored
  • Community healthcare workers face many challenges in their work, including often traveling far distances to see their clients
  • Pfizer is helping to drive the UN's sustainable development goals through partnerships.
  • Pfizer partnered with AMP and the World Health Organization to develop a training program for healthcare workers.
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Photo: Shutterstock / Big Think
Personal Growth
    • A recent study from the Department of Health and Human Services found that 80 percent of Americans don't exercise enough.
    • Small breaks from work add up, causing experts to recommend short doses of movement rather than waiting to do longer workouts.
    • Rethinking what exercise is can help you frame how you move throughout your day.
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