Brand Names Boost the Ego
Pay attention, marketers. If any study validates what you do, this one does. Researchers found that using a generic (vs. brand name) product undermines self-esteem.
In one experiment, university students were asked to type out a resume, ostensibly for a recruiting event. Students used an Apple iMac to type their resumes and were told that the keyboard and mouse were new. Some students, though, were told that the keyboard and mouse were generic parts—to save money. The students who used the generic keyboard reported expecting a lower salary. A similar effect was found in an experiment on single men. The men were presented with a set of dating profiles for women, one of whom the men could choose to call.
Jonathan Zimmerman explains why teachers should invite, not censor, tough classroom debates.
- During times of war or national crisis in the U.S., school boards and officials are much more wary about allowing teachers and kids to say what they think.
- If our teachers avoid controversial questions in the classroom, kids won't get the experience they need to know how to engage with difficult questions and with criticism.
- Jonathan Zimmerman argues that controversial issues should be taught in schools as they naturally arise. Otherwise kids will learn from TV news what politics looks like – which is more often a rant than a healthy debate.
Controversial map names CEOs of 100 companies producing 71 percent of the world's greenhouse gas emissions.
- Just 100 companies produce 71 percent of the world's greenhouse gases.
- This map lists their names and locations, and their CEOs.
- The climate crisis may be too complex for these 100 people to solve, but naming and shaming them is a good start.
It marks another milestone in SpaceX's long-standing effort to make spaceflight cheaper.
- SpaceX launched Falcon Heavy into space early Tuesday morning.
- A part of its nosecone – known as a fairing – descended back to Earth using special parachutes.
- A net-outfitted boat in the Atlantic Ocean successfully caught the reusable fairing, likely saving the company millions of dollars.
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