BMW's New E-Car Comes With An Optional Gas-Powered SUV
Influenced by a study showing that "range anxiety" was a big barrier between consumers and electric cars, the German automaker decided to make sharing of a traditional car available for long trips.
Kecia Lynn has worked as a technical writer, editor, software developer, arts administrator, summer camp director, and television host. A graduate of Case Western Reserve University and the Iowa Writers' Workshop, she is currently living in Iowa City and working on her first novel.
What's the Latest Development?
On Monday (July 29), BMW unveiled their first fully-electric car, the i3, along with a "mobility option" that, for an as-yet-undetermined price, will give drivers access to a gas-powered X5 -- one of the automaker's mid-size SUVs -- for several weeks a year. Because the i3's battery has an official range of 80-100 miles, the mobility option is meant for those who see themselves making occasional longer-distance trips.
What's the Big Idea?
Until batteries are built to last longer and/or more charging stations become available, electric car manufacturers are going to have to devise creative ways to avoid the "range anxiety" that prevents more customers from adopting completely gas-free vehicles. BMW came up with their idea after funding a study on the psychological barriers between customers and electric cars. Writer Russell Brandom notes: "There's a mismatch between how much range drivers really need, and how much they think they'll need — and when they're considering which car to buy, they put more weight on the second one. Drivers like to think about taking their cars cross-country, even if they rarely do."
Photo Credit: Shutterstock.com
Journaling can help you materialize your ambitions.
- Organizing your thoughts can help you plan and achieve goals that might otherwise seen unobtainable.
- One way to view your journal might be less of a narrative and more of a timeline of decisions.
Progressive America would be half as big, but twice as populated as its conservative twin.
New research links urban planning and political polarization.
- Canadian researchers find that excessive reliance on cars changes political views.
- Decades of car-centric urban planning normalized unsustainable lifestyles.
- People who prefer personal comfort elect politicians who represent such views.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.