Big Tech Show Will Feature Small Advances
While the International Consumer Electronics Show shows used to control the flow of new technology to the public, companies like Apple and Amazon now hold their own events.
What's the Latest Development?
While you can't ignore the International Consumer Electronics Show in Las Vegas this week, don't expect the release of any blockbuster products. As the nature of the technology industry changes, larger companies like Apple and Amazon prefer to host their own events, creating a captive audience for their own products. Microsoft, too, wants to go their own way; the company announced this year will be its last exhibiting products at the CES. Nobody know if the loss of big-name companies marks the beginning of the end for the trade show.
What's the Big Idea?
Trade shows like the CES were crucial in the days when suppliers relied on salespeople to market their products, but leaner times have resulted in many companies marketing their products directly to consumers. Technology companies also object to the timing of the conference. Were consumers to see big product announcements just after the holidays, they might feel companies were duping them to score a little extra cash. Microsoft's withdrawal may be related to the Show's effort to replace their long-held keynote speaking position.
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Research by neuroscientists at MIT's Picower Institute for Learning and Memory helps explain how the brain regulates arousal.
The big day has come: You are taking your road test to get your driver's license. As you start your mom's car with a stern-faced evaluator in the passenger seat, you know you'll need to be alert but not so excited that you make mistakes. Even if you are simultaneously sleep-deprived and full of nervous energy, you need your brain to moderate your level of arousal so that you do your best.
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
When these companies compete, in the current system, the people lose.
- When a company reaches the top of the ladder, they typically kick it away so that others cannot climb up on it. The aim? So that another company can't compete.
- When this phenomenon happens in the pharmaceutical world, companies quickly apply for broad protection of their patents, which can last up to 20 years, and fence off research areas for others. The result of this? They stay at the top of the ladder, at the cost of everyday people benefitting from increased competition.
- Since companies have worked out how to legally game the system, Amin argues we need to get rid of this "one size fits all" system, which treats product innovation the same as product invention. Companies should still receive an incentive for coming up with new products, he says, but not 20 years if the product is the result of "tweaking" an existing one.
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