App Makes Newspaper Readable For Both Adults And Kids

One of Japan's leading dailies teamed up with an advertising agency to create an app that translates articles into a more child-friendly format.

What's the Latest Development?

A collaboration between leading Japanese newspaper The Tokyo Shimbun and Tokyo-based ad agency Dentsu has led to the creation of a smartphone app that redisplays printed information in a child-friendly format when the phone is held over the paper. A promotional video shows articles appearing with animated cartoon characters, highlighted passages, and text character set switches from kanji to simpler hiragana, all while keeping the basic content intact. Articles aren't the only translatable parts of the paper: Several companies developed print ads that work with the app.

What's the Big Idea?

The app was designed "to create a future for the old media newspaper," according to the video. "Difficult articles and social problems, economy and politics became interesting subjects for children...The newspapers became a media read by both parent and child. And also an educational tool for children." Lecturer and blogger Paul Bradshaw is impressed: "[The app provides] two versions of the content - a grown-up one and the kids one. That has enormous potential. It also tackles a big gap in young readership."

Photo Credit:

Read it at BBC News

A dark matter hurricane is crashing into Earth

Giving our solar system a "slap in the face."

Surprising Science
  • A stream of galactic debris is hurtling at us, pulling dark matter along with it
  • It's traveling so quickly it's been described as a hurricane of dark matter
  • Scientists are excited to set their particle detectors at the onslffaught
Keep reading Show less

Compelling speakers do these 4 things every single time

The ability to speak clearly, succinctly, and powerfully is easier than you think

Former U.S. President Barack Obama speaks during a Democratic Congressional Campaign Committee rally at the Anaheim Convention Center on September 8, 2018 in Anaheim, California. (Photo by Barbara Davidson/Getty Images)
Personal Growth

The ability to communicate effectively can make or break a person's assessment of your intelligence, competence, and authenticity.

Keep reading Show less

New study reveals what time we burn the most calories

Once again, our circadian rhythm points the way.

Photo: Victor Freitas / Unsplash
Surprising Science
  • Seven individuals were locked inside a windowless, internetless room for 37 days.
  • While at rest, they burned 130 more calories at 5 p.m. than at 5 a.m.
  • Morning time again shown not to be the best time to eat.
Keep reading Show less