A "For Rent" Sign For Landlords Who REALLY Need Tenants
A Quebec designer set up an installation that combines a standard "For Rent" sign with a surveillance camera, computer software, and a motorized track.
What's the Latest Development?
Designer Niklas Roy decided to create a new way to draw attention to one empty storefront in Sherbrooke, a city in southern Quebec. Inside, he put a huge "For Rent" sign on a motorized track that stretched across the length of the window. He then installed a surveillance camera on the building's facade that tracks the trajectory of anyone walking past. Combined with computer software, the result is a sign that basically follows the person as they pass by.
What's the Big Idea?
Explains Roy, "Sherbrooke’s downtown has many abandoned shop fronts...And as nobody likes to stroll in roads with empty shop windows, I wanted to do this retail space a favour and help it to find a new tenant who can care about it." As if to prove this, a video of the project opens with several images of different "For Rent" signs, all of them static, before showing pedestrians' reactions to the moving sign. It may not mean a significant uptick in sales, but just like all advertising, anything that might grab a few extra seconds of attention from a viewer can't hurt.
Photo Credit: Shutterstock.com
International poker champion Liv Boeree teaches decision-making for Big Think Edge.
The way that you think about stress can actually transform the effect that it has on you – and others.
- Stress is contagious, and the higher up in an organization you are the more your stress will be noticed and felt by others.
- Kelly McGonigal teaches "Reset your mindset to reduce stress" for Big Think Edge.
- Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Tracking project establishes northern Argentina is wintering ground of Swainson's hawks
- Watch these six dots move across the map and be moved yourself: this is a story about coming of age, discovery, hardship, death and survival.
- Each dot is a tag attached to the talon of a Swainson's Hawk. We follow them on their very first migration, from northern California all the way down to Argentina.
- After one year, only one is still alive.
These quick bursts of inspiration will brighten your day in 10 minutes or less.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.