Who will set 2011′s standards in NewNet technologies like social media and real-time feeds? In terms of growing user adoption, revenues and technology innovation and influence, a few types of companies come to mind. First, there are the obvious leaders: Facebook and Twitter. These NewNet behemoths — though it’s hard to call such relatively young companies that — remain two of 2010’s highest-impact players and can’t be excluded from any forward-looking discussion of the social media space for 2011. Then there's Skpye and LinkedIn.