Just when you thought those plastic, funky Crocs couldn’t possibly persist as an innovation trend fad, it looks like we could be seeing all kinds of new brand extensions over the holiday selling season. On the Logic + Emotion blog, David Armano suggests that Twitter just might be the “Crocs of the Internet”:
“I’ve been on Twitter since February of this year andnlooking back—it has become a medium I am very comfortable with. I usenit to share links, alert people in my network, provide updates, readnnews headlines—and yes do that conversation thing commonly known asnlistening and talking. It’s become a part of my daily routine—and Inuse it when it makes sense for me.
But Twitter isn’t for everybody—I’ve called it the Crocs of the internetnmany times. Just like Crocs, you either love it, hate it or don’t seenthe point. Twitter got so hot, so quickly that many of us thought itnwould have been replaced by now. But it seems to keep chugging along. nSo the question is—do you still love it, still hate it, or simply think it’s asinine?”
Anyway, it will be interesting to see what happens to both CROX and Twitter.