In a segment from the recent Frontline special “Hot Politics,” GOP pollster Frank Luntz explains his 1997/1998 memo that became the playbook for how conservatives like President Bush and Senator James Inhofe redefined climate change as really a matter of “scientific uncertainty” and “unfair economic burden.” We detail the strategy and its impact on public opinion in our Framing Science thesis and in our talks as part of the Speaking Science 2.0 national tour.
Below you can watch a clip of Senator Inhofe’s appearance on Fox & Friends the week of the release of this year’s first IPCC report. Inhofe stays on message with the “scientific uncertainty” and “economic burden” frames adding that climate change is really a campaign driven by the “far left,” i.e. “Hollywood elitists and the United Nations.”
Seventy-five years after the anomaly's discovery, scientists have finally figured out why sea levels are so much lower here.
In an attempt to prove Christianity inferior to communism, a Soviet scientist hoped to play God.
Defamiliarization is a common tool in the arts. Here we learn how seeing things from a different angle can lead to billion-dollar success.