“Ever since MacLeod sent the cartoon to [Microsoft executive Steve] Clayton and posted it on hisnblog, gapingvoid, more than a year ago, the “bluenmonster” character has become an unofficial corporate mascot among manynMicrosoft employees, posted in cubicles, printed on business cards andnT-shirts, and added to e-mail signatures. “I’m told it always leads tonan interesting, atypical Microsoft conversation,” says MacLeod—thenresult he had hoped for.”
There are a lot of other great examples, too, of doodling being as a marketing and branding tool. The current UPS Whiteboard campaign makes extensive use of doodling, as did a past Johnnie Walker Keep Walking campaign that sketched out business plans on cocktail napkins.
[image: The Blue Monster]