Skip to content
Guest Thinkers

Six tips to make ideas succeed

n

nIn their new bookMade to Stick: Why Some Ideas Survive and Others Die, the Heath brothers — Chip Heath, anprofessor of organizational behavior at Stanford and Dan Heath, a consultant at DukenCorporate Education — isolate and elaborate on six principles for helpingnideas succeed. In other words, what makes an idea “sticky”?



Principle 1: Simplicity. How do we find the essential core of our ideas?



Principle 2:nUnexpectedness. How do we get our audience to pay attention to ournideas, and how do we maintain their interest when we need time to getnthe ideas across?



Principle 3: Concreteness. How do we make our ideas clear?



Principle 4: Credibility. How do we make people believe our ideas?



Principle 5: Emotions. How do we get people to care about our ideas?



Principle 6: Stories. How do we get people to act on our ideas?


n


Related

Up Next