In the age of social networking and digital communities, there’s something to be said for analog art of appreciation – of people, of places, of music, of all the other things we’ve grown accustomed to commend with the click of a button. In a new campaign for the Kent State Folk Festival, Cleveland-based ad agency Marcus Thomas is celebrating that art with a series of anti-social pro-social posters, complete with a faux-vintage aesthetic and hipster-ready counterculture undertones.
Sure, the whole thing may warrant a grain of salt, given each poster is inscribed with the URL and the festival has a full social media arsenal of Facebook, Twitter and Flickr presence, but it’s clever nonetheless. In lieu of authenticity, it at the very least challenges us to consider the trade-offs of the digital age and perhaps clap a little harder at the next live performance we attend.
And, hey, if you like these, it’s still okay to tweet and Facebook-like them, you know. Just make sure you hit a live gig this weekend to counterbalance.
Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine, Design Observer and Huffington Post, and spends a shameful amount of time on Twitter.