Skip to content
Guest Thinkers

Innovation is Easy, not Hard!

In this brief YouTube clip, legendary management guru Tom Peters says that the business of innovation is actually easier than one might suppose: “Hang out with weird, and thou shalt become more weird… Hang out with dull, and thou shalt become more dull…” It’s as simple as that — the best chance for a business to succeed is to hang out with “rogue employees, disgruntled customers, off-the-scope competitors and fringe suppliers.”


[video: Tom Peters on YouTube]


Related

Up Next