is offering a free copy of his new book, Reach, until Friday, June 18. After then you can purchase a PDF or paper copy at a very affordable price (which is what I did because I want to encourage him to do more of this!).
Jeff’s new book campaign illustrates that the Web makes it easy for us to share resources and gain visibility for our efforts. This is a wonderful (and previously unimaginable) thing. As Seth Godin notes:
Ideas that spread, win.
Is your school organization teaching its students to be EMPOWERED (not just safe, responsible, and appropriate) users of our new information landscape? Or is it still pretending that being findable on the Web – as an individual / company / agency / charity / NGO / etc. – is less important than, say, mastering those soon-to-be-forgotten fact nuggets?