Guest Thinkers — February 22, 2011

A live Webcast with Seth Godin on the American Express OPEN Forum site

The recently re-designed American Express OPEN Forum site is hosting a live Webcast and Q&A with marketing guru Seth Godin tonight at 8:00pm (EST). The Webcast is free, but you’ll need to register in advance. With an emphasis on helping the small business owner, Seth will be discussing how you can take your creative vision and turn it into a reality. (He may also mention his forthcoming Meatball Sundae book). Anyway, in the interests of full disclosure, my colleagues at ElectricArtists worked with American Express on the initial strategy and conceptualization of the OPEN Forum site, while a team at Digitas worked on the actual execution and launch of the site.

[image: Seth Godin on American Express OPEN Forum]

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