Learn a topic in 12 minutes. This app boils non-fiction books down to their essence.
Get the whole 12min library now for just $29.
- 12min summarizes hundreds of best-selling books down to essential 12-minute microbooks.
- Microbooks are downloadable in both text and audio formats.
- You can request a 12min summary of any non-fiction book not in their vast library.
You may be surprised to learn that it isn't youth-obsessed, phone-fixated millennials who aren't reading best-sellers anymore. It's actually your grandparents who aren't finding time to crack a book in 2019.
Statista says over 80 percent of adults between 18 and 29 years old reported reading a book last year. Meanwhile, that total drops the older one gets, resulting in just 2 out of 3 in the 50 to 64 age group being readers.
12min is for those who say they don't have time to read. They distill non-fiction best-sellers down to an essential 12 minute summary.
Their curated library of “micro books" breaks down all the key concepts and ideas from hundreds of best-sellers covering topics like finance, parenting, leadership, sales, productivity and more. Summaries can be saved in text or audio form for offline review, meaning whenever you can find 12 minutes in your day, you're always ready to learn something new.
The library adds about 30 new books a month—and if you can't find a summary of a particular book you're looking for, just recommend it to 12min and they may add it to their collection.
Buy now: A lifetime subscription to the 12min archive is over $340, but right now it's available for just $29. Or you can sample 12min for a year for just $19, still over 70 percent off.
Prices are subject to change.
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The membership economy is upending how businesses are structured and how they deliver value to customers.
- "I think that the membership economy is having as big an impact on business as the industrial revolution," says Silicon Valley consultant Robbie Kellman Baxter.
- Memberships or subscriptions fundamentally change the relationship between the consumer and the brand by delivering what Baxter calls a "forever promise." The famous example of Blockbuster vs. Netflix illustrates this perfectly.
- Subscriptions are not a new idea. Charles Dickens released his books to subscribers one chapter at a time, as he wrote them. What's different today is technology and the speed at which even a one-person business can reach a huge number of customers.
- Changing the narrative around people's experience with pain or illness, combined with a bit of adrenaline and showmanship, can change their condition, says psychological illusionist Derren Brown.
- Brown has a show on Netflix, called Miracle, that comes at faith healing from a scientific perspective, demonstrating the psychological tricks that can seem so god-like.
- When we start to identify with a particular ailment and sink into that habit, it creates our psychological experience of pain. The so-called "healing" process of faith healers is really about tapping into the psychological component of suffering.
When it comes to foreign intervention, we often overlook the practices that creep into life back home.
- Methods used in foreign intervention often resurface domestically, whether that's in the form of skills or technology.
- University of Tampa professor Abigail Blanco calls this the boomerang effect. It's a consequence not often thought about when we discuss foreign intervention.
- The three channels to consider when examining the boomerang effect include human capital in the form of skills, administrative dynamics, and physical capital in the form of tools and technology.
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