The Marketing Wizards Behind the Bitter Community Paper Ads
A few days ago, I posted about an unusual ad that appeared in my local subway stop. The ad featured a kid with a broken leg hobbling down a hospital corridor on crutches. The copy read: "Football? Nope. Broken sidewalks. Broken sidewalk stories won't win us a Pulitzer, but they could keep you out of the hospital. Your Community Paper. Told ya." (Copyranter suggested an alternative headline: Buy Our Paper or We'll Break the Kid's Other Leg.) The ad was mysterious because the sponsor didn't see fit to identify itself. As far as I could tell, it was just a big anonymous passive aggressive note in my subway station. The other day, my partner Darcy spotted the submerged blue truck ad. (Best line: "Sometimes people even listen to us.") I'm happy to tell you that, exemplifying the best tradition of local reporting, J. David Goodman of the New York Times cracked the case of the mystery ads.
Goodman reports that the ad is part of a $4 million statewide advertising campaign sponsored by the New York Press Association.
"We wanted to get a more positive story out there about newspapers," said Michelle Rea, the association’s executive director, "trying to remind people of the value that local newspapers provide." [NYT]
A more positive story about newspapers? Like how the world is going to hell because idiots like you don't read community papers to learn about broken sidewalks and rickety guardrails?
Here's a positive story: Spend that $4 million to hire a small army of ambitious young journalists and pay them a living wage to expose corruption, pollution, waste, and injustice. Give them space and time to dig deep and write about issues that matter. The public will clamor to read what they write. Problem solved.
Researchers discover a link between nonverbal synchronization and relationship success.
- Scientists say coordinating movements leads to increased intimacy and sexual desire in a couple.
- The improved rapport and empathy was also observed in people who didn't know each other.
- Non-verbal clues are very important in the development stages of a relationship.
Humans evolved to live in the cold through a number of environmental and genetic factors.
- According to some relatively new research, many of our early human cousins preceded Homo sapien migrations north by hundreds of thousands or even millions of years.
- Cross-breeding with other ancient hominids gave some subsets of human population the genes to contend and thrive in colder and harsher climates.
- Behavioral and dietary changes also helped humans adapt to cold climates.
The comics titan worked for more than half a century to revolutionize and add nuance to the comics industry, and he built a vast community of fans along the way.
- Lee died shortly after being rushed to an L.A. hospital. He had been struggling with multiple illnesses over the past year, reports indicate.
- Since the 1950s, Lee has been one of the most influential figures in comics, helping to popularize heroes that expressed a level of nuance and self-doubt previously unseen in the industry.
- Lee, who's later years were marked by some financial and legal tumult, is survived by his daughter, Joan Celia "J.C." Lee.
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