Community Papers Launch Bitter, Bitter PR Campaign
Print is officially dead. I held out hope longer than most, but I knew it was all over yesterday when this ad appeared at my New York City subway stop:
The art shows the back of a skinny kid negotiating a hospital corridor on crutches. The copy reads: "Football? Nope. Broken sidewalks. Broken sidewalk stories won't win us a Pulitzer, but they could keep you out of the hospital. Your Community Paper. Told ya."
This ad perfectly distills the ineptness of the newspaper industry. An unidentified group of managers at community papers pooled their last remaining dollars to hire an advertising agency to build a campaign around the idea of "Nobody loves us, but we told you so." The money they spent guilt-tripping their readership could have funded coverage said readers actually care about.
That sound you hear is David Simon wailing and rending his garments.
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
A completely unexpected discovery beneath the ice.
- Scientists find remains of a tardigrade and crustaceans in a deep, frozen Antarctic lake.
- The creatures' origin is unknown, and further study is ongoing.
- Biology speaks up about Antarctica's history.
Eight-dimensional octonions may hold the clues to solve fundamental mysteries.
- Physicists discover complex numbers called octonions that work in 8 dimensions.
- The numbers have been found linked to fundamental forces of reality.
- Understanding octonions can lead to a new model of physics.
It's one factor that can help explain the religiosity gap.
- Sociologists have long observed a gap between the religiosity of men and women.
- A recent study used data from several national surveys to compare religiosity, risk-taking preferences and demographic information among more than 20,000 American adolescents.
- The results suggest that risk-taking preferences might partly explain the gender differences in religiosity.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.