Community Papers Launch Bitter, Bitter PR Campaign
Print is officially dead. I held out hope longer than most, but I knew it was all over yesterday when this ad appeared at my New York City subway stop:
The art shows the back of a skinny kid negotiating a hospital corridor on crutches. The copy reads: "Football? Nope. Broken sidewalks. Broken sidewalk stories won't win us a Pulitzer, but they could keep you out of the hospital. Your Community Paper. Told ya."
This ad perfectly distills the ineptness of the newspaper industry. An unidentified group of managers at community papers pooled their last remaining dollars to hire an advertising agency to build a campaign around the idea of "Nobody loves us, but we told you so." The money they spent guilt-tripping their readership could have funded coverage said readers actually care about.
That sound you hear is David Simon wailing and rending his garments.
Orangutans join humans and bees in a very exclusive club
- Orangutan mothers wait to sound a danger alarm to avoid tipping off predators to their location
- It took a couple of researchers crawling around the Sumatran jungle to discover the phenomenon
- This ability may come from a common ancestor
Giving our solar system a "slap in the face."
- A stream of galactic debris is hurtling at us, pulling dark matter along with it
- It's traveling so quickly it's been described as a hurricane of dark matter
- Scientists are excited to set their particle detectors at the onslffaught
Journaling can help you materialize your ambitions.
- Organizing your thoughts can help you plan and achieve goals that might otherwise seen unobtainable.
- The Bullet Journal method, in particular, can reduce clutter in your life by helping you visualize your future.
- One way to view your journal might be less of a narrative and more of a timeline of decisions.
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