James Percelay

Principal, Thinkmodo, Inc.

James Percelay is one half of the enigmatic duo behind Thinkmodo, Inc., one of the most creative branding and viral marketing companies around. They are the masterminds behind such notable stunts as the “Shaving Helmet”, “Hacking Time Square”, and the worlds’ s #1 most tweeted, and #1 YouTube most “favorited” Science & Tech viral video for Relativity Media / Virgin’s “Limitless” feature film via Thinkmodo. Thinkmodo mashes-up viral fun with marketing function to create effective viral video campaigns for brands. The company’s unique strategy generates tremendous online engagement and valuable earned media coverage worldwide.Thinkmodo, Inc. is based in New York City, and was founded in 2011 by writer-filmmakers / digital geeks, James Percelay and Michael Krivicka. Their latest viral YouTube hit (7 million views in one week) is “People Flying in New York City” for 20th Century Fox’s “Chronicle.”