Last month I blogged about the importance of first impressions.\nIn other words, what do visitors see and hear when they first walk into\nyour school organization? Is that experience positive or negative? This\nmonth's post will be on exit strategy.\n
No, I don't mean your own personal strategy for getting out!\nInstead, I mean what are visitors' experiences when they leave your\norganization? Do they see some interesting, motivating, or upbeat\nmessage as they walk out of the building? Do they see\ncharts of significant progress the school is making? Are there pictures\nof students doing interesting work? Does someone say something nice to\nthem as they leave? Are they leaving their visit with a positive taste\nin their mouth?\n
Like first impressions, what visitors see and hear as they leave\nyour building can have big impacts on their overall feelings and\nbeliefs about your organization. Leaders should strive to have every\nvisitor walk away with a positive impression of the organization. If\nthat's not possible, perhaps due to a difficult conversation that just\noccurred inside, leaders should at least do everything they can to\nminimize the negative feelings with which visitors leave. No one wants\nvisitors to leave unhappy, ready to spread the bad news about your\norganization to others.\n
As leaders, I encourage you to take a critical, objective look at\nyour school's entry and exit experiences. Ask yourself, 'As a visitor,\nwhat do I see and hear when I enter and leave this place? How am I\ntreated during my time in this building?' Get others to do this too \nthey'll have different thoughts and impressions than you will.\nBrainstorm ways to make outsiders' visits more positive and\nhospitable you'll probably find many low or no cost ways of improving\nthose experiences.\n
Oh, and did I mention that whatever you come up with also should help the general vibe of your students and staff too?\n
Y'all come back now, hear?
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Research by neuroscientists at MIT's Picower Institute for Learning and Memory helps explain how the brain regulates arousal.
The big day has come: You are taking your road test to get your driver's license. As you start your mom's car with a stern-faced evaluator in the passenger seat, you know you'll need to be alert but not so excited that you make mistakes. Even if you are simultaneously sleep-deprived and full of nervous energy, you need your brain to moderate your level of arousal so that you do your best.
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
When these companies compete, in the current system, the people lose.
- When a company reaches the top of the ladder, they typically kick it away so that others cannot climb up on it. The aim? So that another company can't compete.
- When this happens in the pharmaceutical world, certain companies stay at the top of the ladder, through broadly-protected patents, at the cost of everyday people benefitting from increased competition.
- Since companies have worked out how to legally game the system, Amin argues we need to get rid of this "one size fits all" system, which treats product innovation — "tweaks" — the same as product invention.
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