Doritos_super_bowl_commercial The USA Today recently highlighted the best ads of 2007 - including the "Evolution" Web video from Unilever's Dove brand and an ad for wind energy from GE's "Ecomagination" campaign.

Dove_real_beauty While both of these ads were game-changing, the  USA Today opines that the best ad of the year wasn't created by a high-profile ad agency in New York or London - it was actually a short clip for Frito-Lay Doritos that was made by an amateur video enthusiast on a budget of just $12. The ad was created for Frito-Lay's "Make Your Own Doritos Super Bowl ad" contest last February and was viewed by millions of consumers.

[image: Frito-Lay Doritos "Crash the Super Bowl" ad and Dove Real Beauty ad]