The GE whiteboard fridge


\nSometimes the best innovations are the ones that are the most obvious: check out this GE fridge that also functions as a family whiteboard that was featured in this week's Springwise newsletter. Since most family fridges are chock-full of to-do notes and shopping lists and what-have-you, this seems like a remarkably simple solution to a problem that has dogged families for centuries. As Springwise points out, though, the fridge-slash-whiteboard is currently only available in Brazil, where it is sold as a Risque-Rabisque ("scrawl and scribble"):


"When GE launched "Imagination at Work" as its new slogan to replace\n"We Bring Good Things To Life", the most eye-catching part of its\nonline campaign was a virtual whiteboard that visitors could sketch and\nscribble on. Apparently, someone at GE had the smarts to transfer the\nad’s essence to the gleaming white surfaces of GE’s appliances. White\ngoods + whiteboard…? Witness the birth of the sketch-a-fridge... \n\n


The refrigerator is covered in a\nspecial coating similar to dry erase whiteboards. Replacing the age-old\npractice of sticking grocery lists and children’s drawings on the\nfridge, missives can now be written directly on the appliance and\neasily wiped off. It’s a simple innovation that cleverly integrates\nexisting human behaviour, and turns a mundane product into something\nplayful and appealing. Opportunities? When rethinking a product or\nservice, don’t just focus on features or haute design. An element of\nfun can be just as much of a sales magnet, at a fraction of the cost."


[image: Brazil's Risque-Rabisque]

Related Articles
Keep reading Show less

Five foods that increase your psychological well-being

These five main food groups are important for your brain's health and likely to boost the production of feel-good chemicals.

Mind & Brain

We all know eating “healthy” food is good for our physical health and can decrease our risk of developing diabetes, cancer, obesity and heart disease. What is not as well known is that eating healthy food is also good for our mental health and can decrease our risk of depression and anxiety.

Keep reading Show less

For the 99%, the lines are getting blurry

Infographics show the classes and anxieties in the supposedly classless U.S. economy.

What is the middle class now, anyway? (JEWEL SAMAD/AFP/Getty Images)
Politics & Current Affairs

For those of us who follow politics, we’re used to commentators referring to the President’s low approval rating as a surprise given the U.S.'s “booming” economy. This seeming disconnect, however, should really prompt us to reconsider the measurements by which we assess the health of an economy. With a robust U.S. stock market and GDP and low unemployment figures, it’s easy to see why some think all is well. But looking at real U.S. wages, which have remained stagnant—and have, thus, in effect gone down given rising costs from inflation—a very different picture emerges. For the 1%, the economy is booming. For the rest of us, it’s hard to even know where we stand. A recent study by Porch (a home-improvement company) of blue-collar vs. white-collar workers shows how traditional categories are becoming less distinct—the study references "new-collar" workers, who require technical certifications but not college degrees. And a set of recent infographics from CreditLoan capturing the thoughts of America’s middle class as defined by the Pew Research Center shows how confused we are.

Keep reading Show less