Oprah: The Last Analog Celebrity
After 25 years, Oprah Winfrey's history-making TV show has come to an end - and so has The Era of the Analog Celebrity. In many ways, Oprah defined what it meant to be a celebrity in the analog age - the age before Twitter, Facebook, Foursquare and the constant need to optimize your Google search results. Oprah dominated TV, radio and print - the three media communication channels that are distinctively analog -- and also the media communication channels that made Oprah so intensely personal, face-to-face and one-on-one. Digital media may be more social than Analog media, but it is no longer about the face-to-face and the one-on-one. The scale of the Internet is simply too large, there are simply too many devices on which to consume content.
If you watched Oprah on TV, you made time in your daily life to watch her. If you read O magazine, this was a lifestyle choice that accompanied you through your most private and inspirational moments. The Age of the Analog Celebrity was all about the full experience, not the bite-size digital chunks. You were meant to watch the full television show, read the full magazine, and give your full attention to Oprah. It was never about seeing Oprah's tweets pop up in your Twitter-stream every few hours, or seeing her Facebook status updates attractively displayed on Flipboard, next to your friend's photos of a trip to Disney World.
While Oprah may have nearly 6 million fans on her Facebook page, these were fans that followed her to Facebook from TV. And, while we're counting, doesn't Red Bull now have 20 million Facebook fans. Doesn't Starbucks have 22 million Facebook fans? There are quite possibly fans of Oprah who have tens of thousands fans themselves. In the Digital Age, you see, Oprah is no longer the uncontested queen of media.
Unlike Oprah, however, the new Digital Celebrity is not about the one-on-one or the highly interpersonal. It is, instead, about maximizing your presence across every digital platform, ensuring that you are top-of-mind anytime someone consumes media. The Analog Celebrity did not need a Facebook status update reminding you to tune in to the next Oprah show - this was something that you had permanently hard-wired in your brain. For 25 years, you knew exactly when and where to find her. You knew exactly where to get your Oprah fix. And that's what made her so inspiring.
Who can follow in Oprah's footsteps now that TV no longer can command the audiences it once did, now that people TiVo their television programs, now that people no longer subscribe to magazines the way they once did? What does it mean to be a celebrity these days, when everyone is a mini-celebrity themselves? When one's digital presence must be shared across iPads, Nooks, Kindles, iPhones, Androids, and Blackberrys? The Digital Celebrity is not about the "tune-in" -- it is about the continuous, real-time, 24/7 communication of your brand to the entire Internet.
And, make no mistake about it, there are Digital Celebrities who are doing it well. Just the other day, Ashton Kutcher was featured in the New York Times as the type of savvy Hollywood celebrity who "gets" the Internet. The same Ashton Kutcher who publicly challenged Larry King (another Analog Celebrity) to a race for the first 1 million Twitter followers. Even with his relationship with Demi Moore and his well-documented pranks, Ashton Kutcher was a B-list Analog Celebrity. On the Internet, though, he is without question an A-list celebrity. Welcome to the brave new world of the Digital Celebrity.
Upstreamism advocate Rishi Manchanda calls us to understand health not as a "personal responsibility" but a "common good."
- Upstreamism tasks health care professionals to combat unhealthy social and cultural influences that exist outside — or upstream — of medical facilities.
- Patients from low-income neighborhoods are most at risk of negative health impacts.
- Thankfully, health care professionals are not alone. Upstreamism is increasingly part of our cultural consciousness.
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- The Bajau people travel in small flotillas throughout the Phillipines, Malaysia, and Indonesia, hunting fish underwater for food.
- Over the years, practicing this lifestyle has given the Bajau unique adaptations to swimming underwater. Many find it straightforward to dive up to 13 minutes 200 feet below the surface of the ocean.
- Unfortunately, many disparate factors are erasing the traditional Bajau way of life.
Lauren Miranda sent a nude selfie to a boyfriend years ago. Somehow one of her students discovered it.
- Math teacher Lauren Miranda was fired from her Long Island school when a topless selfie surfaced.
- Miranda had only shared the photo with her ex-boyfriend, who is also a teacher in the school district.
- She's suing the school for $3 million as well as getting her job back, citing gender discrimination.
An innovation may lead to lifelike evolving machines.
- Scientists at Cornell University devise a material with 3 key traits of life.
- The goal for the researchers is not to create life but lifelike machines.
- The researchers were able to program metabolism into the material's DNA.
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