Holiday Innovation: Ogilvy's White Xmas iPhone App


Digital marketing agencies have been celebrating the winter holidays in a number of innovative ways in 2009. Social Media Mashup has a comprehensive rundown of the websites, applications, Twitter tools and online experiences that marketing and advertising agencies have created to celebrate the holiday season. My favorite thus far is the free White Xmas iphone app from Ogilvy that guarantees that you'll have a White Christmas this year:


"Like Bing Crosby, but smaller and easier to control, White Xmas lets you live the dream of festive winter snowfall wherever you are. Syncing with your iphone camera, this smart little app works by adding a gently-falling veil of snow to anything you view. Just click the button and look... it's snowing.

Cheaper than hiring a snow machine and so simple, a reindeer in mittens could do it - White Xmas transforms your whole world into a seasonal photo opportunity. You don't even need to go outside to enjoy it.

Chances of a White Christmas this year? 100%."

And with that, Happy Holidays and Happy New Year! Looking forward to a wonderful 2010!

[images: Ogilvy White Xmas via iTunes App Store]

Related Articles
Playlists
Keep reading Show less

Five foods that increase your psychological well-being

These five main food groups are important for your brain's health and likely to boost the production of feel-good chemicals.

Mind & Brain

We all know eating “healthy” food is good for our physical health and can decrease our risk of developing diabetes, cancer, obesity and heart disease. What is not as well known is that eating healthy food is also good for our mental health and can decrease our risk of depression and anxiety.

Keep reading Show less

For the 99%, the lines are getting blurry

Infographics show the classes and anxieties in the supposedly classless U.S. economy.

What is the middle class now, anyway? (JEWEL SAMAD/AFP/Getty Images)
Politics & Current Affairs

For those of us who follow politics, we’re used to commentators referring to the President’s low approval rating as a surprise given the U.S.'s “booming” economy. This seeming disconnect, however, should really prompt us to reconsider the measurements by which we assess the health of an economy. With a robust U.S. stock market and GDP and low unemployment figures, it’s easy to see why some think all is well. But looking at real U.S. wages, which have remained stagnant—and have, thus, in effect gone down given rising costs from inflation—a very different picture emerges. For the 1%, the economy is booming. For the rest of us, it’s hard to even know where we stand. A recent study by Porch (a home-improvement company) of blue-collar vs. white-collar workers shows how traditional categories are becoming less distinct—the study references "new-collar" workers, who require technical certifications but not college degrees. And a set of recent infographics from CreditLoan capturing the thoughts of America’s middle class as defined by the Pew Research Center shows how confused we are.

Keep reading Show less