Data mining search engines to create innovative products
In the Wall Street Journal (sorry, no link available), Kevin J. Delaney explains how companies of all sizes are mining search engine data to come up with innovative new product and service offerings. In one example, Austin-based National Instruments found that engineers were searching for hardware products with the search term "USB" (Universal Serial Bus), so the company decided to start selling new versions of its products with USB interfaces instead of requiring users to install new circuit boards inside their desktop PCs. Very smart. In another example, Siemens Medical Solutions decided to base the name of its new personal health-card product based largely on search-related data gleaned from Yahoo and Google.
Search engine companies like Google and Yahoo actually seem to be encouraging users to explore all their search data, confident that they can convince users to pay even more for highly-targeted advertising solutions. A senior manager for Google Analytics, for example, compares the search data during a certain time period to "online votes" for product features and service offerings. The more votes (i.e. search queries), the greater the likelihood of success. In one example, Google thinks it can predict box office revenue based on a comparative study of search queries for certain movies. (Maybe this is over-simplifying things, but people searching for "big," "fat," "Greek" and "wedding" would be interested in a film like My Big Fat Greek Wedding?)
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You can say 'no' to things, and you should. Do it like this.
- Give yourself permission to say "no" to things. Saying yes to everything is a fast way to burn out.
- Learn to say no in a way that keeps the door of opportunity open: No should never be a one-word answer. Say "No, but I could do this instead," or, "No, but let me connect you to someone who can help."
- If you really want to say yes but can't manage another commitment, try qualifiers like "yes, if," or "yes, after."
"I was so moved when I saw the cells stir," said 90-year-old study co-author Akira Iritani. "I'd been hoping for this for 20 years."
- The team managed to stimulate nucleus-like structures to perform some biological processes, but not cell division.
- Unless better technology and DNA samples emerge in the future, it's unlikely that scientists will be able to clone a woolly mammoth.
- Still, studying the DNA of woolly mammoths provides valuable insights into the genetic adaptations that allowed them to survive in unique environments.
Neuroscience research suggests it might be time to rethink our ideas about when exactly a child becomes an adult.
- Research suggests that most human brains take about 25 years to develop, though these rates can vary among men and women, and among individuals.
- Although the human brain matures in size during adolescence, important developments within the prefrontal cortex and other regions still take pace well into one's 20s.
- The findings raise complex ethical questions about the way our criminal justice systems punishes criminals in their late teens and early 20s.
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