Californians say "UGC," New Yorkers say "CGM"

After a full day at the MIXX advertising event in New York City, Andrew Chen of the Futuristic Play blog comes to the realization that there's still a huge cultural gap between the East Coast and West Coast when it comes to thinking about Web 2.0. For one, "it actually took a full 3 hours for someone to finally mention Facebook" at the MIXX event in New York. Also, while East Coast executives and West Coast executives agree that "video is hot," they have a completely different view on what that video should look like: "[New Yorkers] want well-polished content to place their media next to, where they can be sure that it won't harm the brand."

Here's the biggest difference, though: In San Francisco, they refer to "user-generated content" (UGC); in New York, however, they refer to "consumer-generated media" (CGM):

"This one was sort of unexpected - people don't call things User

Generated Content (aka UGC), they call it Consumer Generated Media

(CGM). In fact, there's a bunch of people whose titles have CGM in

them. Weird!

I think ultimately, it has to do with the fact that the tech

entrepreneur crowd in SF is mostly focused on creation of new inventory

- they need to convince USERS to come to their site and generate

content, whereas for people who are typically on the advertising site,

they see these people are CONSUMERS. Either way, it's an interesting

and subtle distinction that shows the differences in perspective."

The difference is a big one for any business hoping to expand its Web presence: Do you think of your customers as "consumers" or as "users"?

[video: "Let's Call the Whole Thing Off"]

Related Articles
Keep reading Show less

Five foods that increase your psychological well-being

These five main food groups are important for your brain's health and likely to boost the production of feel-good chemicals.

Mind & Brain

We all know eating “healthy” food is good for our physical health and can decrease our risk of developing diabetes, cancer, obesity and heart disease. What is not as well known is that eating healthy food is also good for our mental health and can decrease our risk of depression and anxiety.

Keep reading Show less

For the 99%, the lines are getting blurry

Infographics show the classes and anxieties in the supposedly classless U.S. economy.

What is the middle class now, anyway? (JEWEL SAMAD/AFP/Getty Images)
Politics & Current Affairs

For those of us who follow politics, we’re used to commentators referring to the President’s low approval rating as a surprise given the U.S.'s “booming” economy. This seeming disconnect, however, should really prompt us to reconsider the measurements by which we assess the health of an economy. With a robust U.S. stock market and GDP and low unemployment figures, it’s easy to see why some think all is well. But looking at real U.S. wages, which have remained stagnant—and have, thus, in effect gone down given rising costs from inflation—a very different picture emerges. For the 1%, the economy is booming. For the rest of us, it’s hard to even know where we stand. A recent study by Porch (a home-improvement company) of blue-collar vs. white-collar workers shows how traditional categories are becoming less distinct—the study references "new-collar" workers, who require technical certifications but not college degrees. And a set of recent infographics from CreditLoan capturing the thoughts of America’s middle class as defined by the Pew Research Center shows how confused we are.

Keep reading Show less