Bruce Nussbaum: The New York Times knows nothing about design thinking
To what extent has "design thinking" managed to infiltrate the mainstream media? Apparently, very little, according to Bruce Nussbaum of Business Week. After reading a story in the New York Times about the back-end process innovation occurring at companies like Apple and Google, Nussbaum takes the New York Times to task for its lack of design acumen. While Nussbaum's critique is not quite as violent as the banya scene from the film Eastern Promises, Nussbaum definitely doesn't mind mixing it up with the New York Times:
"There is a sad, apologetic story about process innovation in the New York Times today that make me want to cry about how one of the great Mainstream Media companies just cannot cover design and innovation... It's not that the article is bad--it's a nice discussion about how
back-end process innovation is often key to the success of products.
The problem is the rarity of this kind of piece in the NYT. Design in
the Times is still mostly about style, aesthetics and fashion. Glitzy,
cool stuff with skinny models and empty, but beautiful homes. Coverage
of design in the Times is a throwback to, what, the 50's? The entire
evolution of design out of simple form to process, methods, strategy
and more just isn't in the newspaper. Even the business side of
fashion, which is huge, is barely covered. Ditto for architecture. The
best business story of 15 Central Park West, the new Robert
Stern-designed building in Manhattan that every mogul wants to get
into, was best done by The New Yorker.
Part of the problem is that the business section of the Times
doesn't get innovation. Doesn't understand the true and changing nature
of innovation (beyond the speed and performance of technology). The
Zachary piece in the Sunday Business section is a rare exception.
But mostly, the problem is with the editors at the Times who don't
understand the discipline of design and what kind of power it has. For
example, if we really could design a better health care system from the
patient up, how could we do it? If we could design a better voting
system, how could we do it?
These are big questions that design can answer. But the Times has to be asked them."
In many ways, I think Nussbaum hits the nail on the head when it comes to design coverage in the mainstream media. How many times is a "design" article really just an excuse to show a really beautiful model lounging around on a really beautiful couch while playing around on a really beautiful digital device? At the end of the day, design coverage should be about re-designing businesses rather than just re-designing products.
[image: The unsung heroes of design]
There's a high social cost that comes with lighting up.
While short-term results are positive, there is mounting evidence against staying in ketosis for too long.
- Recent studies showed volunteers lost equal or more weight on high-carb, calorie-restricted diets than low-carb, calorie restricted diets.
- There might be positive benefits to short-term usage of a ketogenic diet.
- One dietician warns that the ketogenic diet could put diabetics at risk for diabetic ketoacidosis.
Research shows that the way math is taught in schools and how its conceptualized as a subject is severely impairing American student's ability to learn and understand the material.
- Americans continually score either in the mid- or bottom-tier when it comes to math and science compared to their international peers.
- Students have a fundamental misunderstanding of what math is and what it can do. By viewing it as a language, students and teachers can begin to conceptualize it in easier and more practical ways.
- A lot of mistakes come from worrying too much about rote memorization and speedy problem-solving and from students missing large gaps in a subject that is reliant on learning concepts sequentially.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.