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Are the best innovators quitters?
Marketing guru Seth Godin has launched a new site, The Dip, to promote his new book by the same name. Earlier in the week, Seth profiled a number of "quitters" who eventually went on to launch some of the most innovative businesses in the world - like Bill Gates, Ray Kroc, Howard Stern, Jeff Bezos, and Michael Bloomberg. The premise behind Godin's book, of course, is that sometimes you just need to "quit" in order to get to the next stage in your life:
"The old saying is wrong - winners do quit, and quitters do win.
Every new project (or job, or hobby, or company) starts out exciting
and fun. Then it gets harder and less fun, until it hits a low
point - really hard, and not much fun at all.
And then you find
yourself asking if the goal is even worth the hassle. Maybe you're in a
Dip - a temporary setback that will get better if you keep pushing. But
maybe it's really a Cul-de-Sac, which will never get better, no matter
how hard you try.
What really sets superstars apart from
everyone else is the ability to escape dead ends quickly, while staying
focused and motivated when it really counts.
fast, quit often, and quit without guilt - until they commit to beating
the right Dip for the right reasons. In fact, winners seek out the Dip.
They realize that the bigger the barrier, the bigger the reward for
getting past it. If you can become number one in your niche, you'll get
more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail
to stick out the Dip-they get to the moment of truth and then give
up-or they never even find the right Dip to conquer."
Anyway, particularly astute students of evolutionary biology will recognize Godin's core premise as a simplification of the fitness landscape argument.
[image: The Dip]
Physicist Frank Wilczek proposes new methods of searching for extraterrestrial life.
- Nobel Prize-winning physicist Frank Wilczek thinks we are not searching for aliens correctly.
- Instead of sending out and listening for signals, he proposes two new methods of looking for extraterrestrials.
- Spotting anomalies in planet temperature and atmosphere could yield clues of alien life, says the physicist.
1. Atmosphere chemistry<p>Like we found out with our own effect on the Earth's atmosphere, making a <a href="https://ozonewatch.gsfc.nasa.gov/facts/hole_SH.html" target="_blank">hole in the ozone layer</a>, the gases around a planet can be impacted by its inhabitants. "Atmospheres are especially significant in the search for alien life," <a href="https://www.wsj.com/articles/looking-for-signs-of-alien-technology-11581605907" target="_blank">writes Wilczek</a> "because they might be affected by biological processes, the way that photosynthesis on Earth produces nearly all of our planet's atmospheric oxygen."</p><p>But while astrobiology can provide invaluable clues, so can looking for the signs of alien technology, which can also be manifested in the atmosphere. An advanced alien civilization might be colonizing other planets, turning their atmospheres to resemble the home planets. This makes sense considering our own plans to terraform other planets like Mars to allow us to breathe there. Elon Musk even <a href="https://www.space.com/elon-musk-serious-nuke-mars-terraforming.html" target="_blank">wants to nuke the red planet.</a></p>
The Most Beautiful Equation: How Wilczek Got His Nobel<div class="rm-shortcode" data-media_id="ijBZzuI2" data-player_id="FvQKszTI" data-rm-shortcode-id="061a3de613c45f42b05432a2949e7caa"> <div id="botr_ijBZzuI2_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/ijBZzuI2-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/ijBZzuI2-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/ijBZzuI2-FvQKszTI.js"></script> </div>
2. Planet temperatures<p>Wilczek also floats another idea - what if an alien civilization created a greenhouse effect to raise the temperature of a planet? For example, if extraterrestrials were currently researching Earth, they would likely notice the increased levels of carbon dioxide that are <a href="https://www.epa.gov/ghgemissions/overview-greenhouse-gases" target="_blank">heating up</a> our atmosphere. Similarly, we can looks for such signs around the exoplanets.</p><p>An advanced civilization might also be heating up planets to raise their temperatures to uncover resources and make them more habitable. Unfreezing water might be one great reason to turn up the thermostat. </p><p>Unusually high temperatures can also be caused by alien manufacturing and the use of artificial energy sources like nuclear fission or fusion, suggests the scientist. Structures like the hypothetical <a href="https://bigthink.com/paul-ratner/this-mind-bending-scale-predicts-the-power-of-advanced-civilizations" target="_self">Dyson spheres</a>, which could be used to harvest energy from stars, can be particularly noticeable. </p>
Wilczek: Why 'Change without Change' Is One of the Fundamental Principles of the ...<div class="rm-shortcode" data-media_id="KrUgLGWm" data-player_id="FvQKszTI" data-rm-shortcode-id="cc13c3c65924439c1992935c61ab8977"> <div id="botr_KrUgLGWm_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/KrUgLGWm-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/KrUgLGWm-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/KrUgLGWm-FvQKszTI.js"></script> </div>
As patients approached death, many had dreams and visions of deceased loved ones.
One of the most devastating elements of the coronavirus pandemic has been the inability to personally care for loved ones who have fallen ill.
Research reveals a new evolutionary feature that separates humans from other primates.
- Researchers find a new feature of human evolution.
- Humans have evolved to use less water per day than other primates.
- The nose is one of the factors that allows humans to be water efficient.
A model of water turnover for humans and chimpanzees who have similar fat free mass and body water pools.
Credit: Current Biology
Being skeptical isn't just about being contrarian. It's about asking the right questions of ourselves and others to gain understanding.