Rumor Mill: What if Apple enters the Textbook Market?
Before every Apple event the rumor mill is turning and usually it’s all about the next iPhone, iPod, iPad - hence the next device that will just work, boom.
But this time it’s different as the rumors prior to the Apple event that’s planned to take place at the end of January in New York are pointing to a non device but service centered event. This means there are possibly iTunes, the App Store and iBookstore involved.
A blog post by Clayton Morris took the rumors to the next level, as he suggests, the event will be about education, e.g. iTunesU and textbooks. This goes in line with a part in the much discussed Steve Jobs biography by Walter Isaacson in which Jobs apparently spoke about his plan to disrupt the textbook industry in the same way he has disrupted music and movies with iTunes.
You can read a collection of the rumors over here but what if Apple really announces a partnership with major textbook publishers in two weeks? What were the consequences?
First of all, I don’t think that the announcement will be about free textbooks on the iPad. They have to cost something. But as Goodereader and Ars Technica suggest, there might be a digital publishing platform involved in the announcement which could enable publishers (textbook makers included) to bring their books into the iBookstore on a self serve basis.
That is something that startups like Kno, Inkling and ScrollMotion are currently doing. If Apple enabled publishers to do the same thing, maybe even more through deeper iOS integration, the publishers could cut out the middlemen and sell directly to the end user.
It is also known that most of the big education publishers are or were on the list of SOPA supporters. A secure DRM driven model based on the experience Apple and music publishers had with iTunes could be a good reason for publishers to partner with Apple.
For Apple, a partnership like this would make the iPad even more attractive to educational institutions. It could also keep other tablet makers and Amazon at distance as it would essentially enable Apple to sell the entire bundle, device + content, to schools and universities.
And there are also rumors that Apple is planning to release competitive products to take on the Amazon Kindle price tag, e.g. a 7 inch version or keeping the iPad 2 as cheaper alternative to the iPad 3 after its launch, basically the same Apple did with the iPhone 3GS and iPhone 4.
If they turned the iPad 2 into the true digital backpack and pricing the device at $199 or lower with access to cheap e-textbooks and learning related applications it could be a pretty big deal.
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It's one of the most consistent patterns in the unviverse. What causes it?
- Spinning discs are everywhere – just look at our solar system, the rings of Saturn, and all the spiral galaxies in the universe.
- Spinning discs are the result of two things: The force of gravity and a phenomenon in physics called the conservation of angular momentum.
- Gravity brings matter together; the closer the matter gets, the more it accelerates – much like an ice skater who spins faster and faster the closer their arms get to their body. Then, this spinning cloud collapses due to up and down and diagonal collisions that cancel each other out until the only motion they have in common is the spin – and voila: A flat disc.
It turns out, that tattoo ink can travel throughout your body and settle in lymph nodes.
In the slightly macabre experiment to find out where tattoo ink travels to in the body, French and German researchers recently used synchrotron X-ray fluorescence in four "inked" human cadavers — as well as one without. The results of their 2017 study? Some of the tattoo ink apparently settled in lymph nodes.
Image from the study.
As the authors explain in the study — they hail from Ludwig Maximilian University of Munich, the European Synchrotron Radiation Facility, and the German Federal Institute for Risk Assessment — it would have been unethical to test this on live animals since those creatures would not be able to give permission to be tattooed.
Because of the prevalence of tattoos these days, the researchers wanted to find out if the ink could be harmful in some way.
"The increasing prevalence of tattoos provoked safety concerns with respect to particle distribution and effects inside the human body," they write.
It works like this: Since lymph nodes filter lymph, which is the fluid that carries white blood cells throughout the body in an effort to fight infections that are encountered, that is where some of the ink particles collect.
Image by authors of the study.
Titanium dioxide appears to be the thing that travels. It's a white tattoo ink pigment that's mixed with other colors all the time to control shades.
The study's authors will keep working on this in the meantime.
“In future experiments we will also look into the pigment and heavy metal burden of other, more distant internal organs and tissues in order to track any possible bio-distribution of tattoo ink ingredients throughout the body. The outcome of these investigations not only will be helpful in the assessment of the health risks associated with tattooing but also in the judgment of other exposures such as, e.g., the entrance of TiO2 nanoparticles present in cosmetics at the site of damaged skin."
Do you have a magnetic compass in your head?
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