Digital Soothsayer Sees Strength In Twitter For Marketers
Blogger Stevel Rubel spoke with Big Think yesterday on the the future of
internet advertising, the semantic web and digital media. He's a smart
guy. He also has a really cool title at his day job.
As Director of Insights at Edelman Digital, Rubel follows internet trends and flags them for their significance to
the world of PR. He's been at it for over a decade and has been responsible for introducing social media to companies around
On Twitter, Rubel noted that unlike many previous memes in social media (like Second Life), the microblogging service just keeps on chugging with traffic growing from 3.4 million last October to 19.4 million this month. It's sub-domain, Twitter Search, has grown 400% in the past six month alone.
The trend is for these kinds of sites to flare up and fade away, Rubel said. But Twitter seems to be bucking that trend at the moment.
Part of Twitter's genius is that it is used increasingly as a platform for
marketers to get the word out about their products, something
to which previous iterations of social media were not hip.
"The reason it has taken off for marketers is that, one, the community is there. Two, it's lightweight," Rubel said. "The more savvy brands are using it as a customer service tool and a feedback mechanism."
The full interview with Rubel will be released shortly.
Upstreamism advocate Rishi Manchanda calls us to understand health not as a "personal responsibility" but a "common good."
- Upstreamism tasks health care professionals to combat unhealthy social and cultural influences that exist outside — or upstream — of medical facilities.
- Patients from low-income neighborhoods are most at risk of negative health impacts.
- Thankfully, health care professionals are not alone. Upstreamism is increasingly part of our cultural consciousness.
The Bajau people's nomadic lifestyle has given them remarkable adaptions, enabling them to stay underwater for unbelievable periods of time. Their lifestyle, however, is quickly disappearing.
- The Bajau people travel in small flotillas throughout the Phillipines, Malaysia, and Indonesia, hunting fish underwater for food.
- Over the years, practicing this lifestyle has given the Bajau unique adaptations to swimming underwater. Many find it straightforward to dive up to 13 minutes 200 feet below the surface of the ocean.
- Unfortunately, many disparate factors are erasing the traditional Bajau way of life.
We explore the history of blood types and how they are classified to find out what makes the Rh-null type important to science and dangerous for those who live with it.
- Fewer than 50 people worldwide have 'golden blood' — or Rh-null.
- Blood is considered Rh-null if it lacks all of the 61 possible antigens in the Rh system.
- It's also very dangerous to live with this blood type, as so few people have it.
An innovation may lead to lifelike evolving machines.
- Scientists at Cornell University devise a material with 3 key traits of life.
- The goal for the researchers is not to create life but lifelike machines.
- The researchers were able to program metabolism into the material's DNA.
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