Digital Soothsayer Sees Strength In Twitter For Marketers
Blogger Stevel Rubel spoke with Big Think yesterday on the the future of
internet advertising, the semantic web and digital media. He's a smart
guy. He also has a really cool title at his day job.
As Director of Insights at Edelman Digital, Rubel follows internet trends and flags them for their significance to
the world of PR. He's been at it for over a decade and has been responsible for introducing social media to companies around
On Twitter, Rubel noted that unlike many previous memes in social media (like Second Life), the microblogging service just keeps on chugging with traffic growing from 3.4 million last October to 19.4 million this month. It's sub-domain, Twitter Search, has grown 400% in the past six month alone.
The trend is for these kinds of sites to flare up and fade away, Rubel said. But Twitter seems to be bucking that trend at the moment.
Part of Twitter's genius is that it is used increasingly as a platform for
marketers to get the word out about their products, something
to which previous iterations of social media were not hip.
"The reason it has taken off for marketers is that, one, the community is there. Two, it's lightweight," Rubel said. "The more savvy brands are using it as a customer service tool and a feedback mechanism."
The full interview with Rubel will be released shortly.
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
Cosmologists propose a groundbreaking model of the universe using string theory.
- A new paper uses string theory to propose a new model of the universe.
- The researchers think our universe may be riding a bubble expanded by dark energy.
- All matter in the universe may exist in strings that reach into another dimension.
Evolution doesn't clean up after itself very well.
- An evolutionary biologist got people swapping ideas about our lingering vestigia.
- Basically, this is the stuff that served some evolutionary purpose at some point, but now is kind of, well, extra.
- Here are the six traits that inaugurated the fun.
For Damien Echols, tattoos are part of his existential armor.
- In prison Damien Echols was known by his number SK931, not his name, and had his hair sheared off. Stripped of his identity, the only thing he had left was his skin.
- This is why he began tattooing things that are meaningful to him — to carry a "suit of armor" made up the images of the people and things that have significance to him, from his friends to talismans.
- Echols believes that all places are imbued with divinity: "If you interact with New York City as if there's an intelligence behind... then it will behave towards you the same way.".
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.