Taking It To the Streets
We used to live in a world where content producers chose the channels of distribution. Now the consumers choose.* That means the producer has to deliver the message over many channels, optimized for each. For those who hate long videos, you make short ones and post them where they visit online. For those who prefer email, let them subscribe. Use Twitter, Facebook, Instagram, Tumblr, G+, Pinterest, blogs, Snapchat, to reach your audience whichever way it prefers. Your goal is to effectively deliver you message. You gotta adapt.
*Credit to Kyle Stoneman for that framing.
Image by Jess3
Upstreamism advocate Rishi Manchanda calls us to understand health not as a "personal responsibility" but a "common good."
- Upstreamism tasks health care professionals to combat unhealthy social and cultural influences that exist outside — or upstream — of medical facilities.
- Patients from low-income neighborhoods are most at risk of negative health impacts.
- Thankfully, health care professionals are not alone. Upstreamism is increasingly part of our cultural consciousness.
The real Game of Thrones might be who best leverages the hit HBO show to shape political narratives.
- Sen. Elizabeth Warren argues that Game of Thrones is primarily about women in her review of the wildly popular HBO show.
- Warren also touches on other parallels between the show and our modern world, such as inequality, political favoritism of the elite, and the dire impact of different leadership styles on the lives of the people.
- Her review serves as another example of using Game of Thrones as a political analogy and a tool for framing political narratives.
A new study shows that some men's reaction to sex is not what you'd expect, resulting in a condition previously observed in women.
- Climate change is no longer a financial problem, just a political one.
- Mitigating climate change by decarbonizing our economy would add trillions of dollars in new investments.
- Public attitudes toward climate change have shifted steadily in favor of action. Now it's up to elected leaders.
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