Open Planet Ideas: Sony + WWF Crowdsource Tech Innovation
Maria Popova is a reader and a writer, and writes about what she reads on Brain Pickings (brainpickings.org), which is included in the Library of Congress archive of culturally valuable materials. She has also written for The New York Times, Wired UK, and The Atlantic, among others, and is an MIT Fellow. She is on Twitter @brainpicker.
Several weeks ago, we featured OpenIDEO – innovation consultancy IDEO's collaborative platform for concepting and implementing social-good projects. Open Planet Ideas, a partnership between Sony and WWF, is using IDEO's platform to crowdsource and realize ideas about using technology for maximizing the planet's resources.
Based on existing Sony technologies ripe for repurposing, participants are invited to reinvent their design, function and application in radical ways that make for a cleaner, more sustainable future.
The challenge is currently in the concepting phase, with 109 generated to date based on the 335 inspirations shared in the first phase. Phase 3, Evaluation, begins on December 6 and the final winning idea is announced on January 11, after which implementation will begin.
Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine, Design Observer and Huffington Post, and spends a shameful amount of time on Twitter.
Giving our solar system a "slap in the face."
- A stream of galactic debris is hurtling at us, pulling dark matter along with it
- It's traveling so quickly it's been described as a hurricane of dark matter
- Scientists are excited to set their particle detectors at the onslffaught
The climate change we're witnessing is more dramatic than we might think.
A lazy buzz phrase – 'Is this the new normal?' – has been doing the rounds as extreme climate events have been piling up over the past year. To which the riposte should be: it's worse than that – we're on the road to even more frequent, more extreme events than we saw this year.
Once again, our circadian rhythm points the way.
- Seven individuals were locked inside a windowless, internetless room for 37 days.
- While at rest, they burned 130 more calories at 5 p.m. than at 5 a.m.
- Morning time again shown not to be the best time to eat.
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